Lab Report on TLC analisys of Analgestic Drugs free essay sample

In this experiment, thin-layer chromatography (TLC) was used to determine the composition of various over-the-counter (OTC) analgesics: Anacin, Bufferin, Excedrin, and Tylenol. The TLC plates were first viewed under ultraviolet (UV) light and then treated with iodine vapor in order to visualize the spotting. Experiment Scheme Initially, sixteen capillary micropipets were created in order to spot the TLC plates. Two TLC plates were then obtained and marked with pencil for spotting. A line was drawn 1 cm from the bottom of each plate, and five small, evenly spaced marks were made along those lines (see Figure 1). Each mark indicated where a substance would be spotted. All compounds used were in solutions of 1g of each dissolved in 20 ml of a 50:50 mixture of methylene chloride and ethanol. The first plate made was the reference plate. Capillary micropipets were used to spot the first four marks with acetaminophen, aspirin, caffeine, and salicylamide (in that order). We will write a custom essay sample on Lab Report on TLC analisys of Analgestic Drugs or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page (See figures 2-5 for chemical structures.) The last mark was spotted with a reference solution of all four chemicals. The second plate made was the sample plate. The first four marks were spotted with Anacin, Bufferin, Excedrin, and Tylenol. The fifth mark was spotted with a reference solution of all four drugs. Figure 1. Prepared TLC plates Figure 2. AcetaminophenFigure 3. Aspirin Figure 4. CaffeineFigure 5. Salicylamide A development container was created with a wide-mouthed screwcap jar. It was filled with the development solvent, which was .5% glacial acetic acid in ethyl acetate, so that the solvent was approximately . 5 cm deep.The first TLC plate was then carefully placed into the development container. Great care was taken to ensure that the plate went in evenly so that the solvent could rise evenly up the plate. Once the solvent front had reached approximately 1cm from the top of the plate, the plate was removed, the solvent front was marked with a pencil, and the plate was allowed to dry. The second plate was then placed in the development chamber in the same manner as the first. Once the solvent front reached approximately 1cm from the top of the plate, the plate was removed, the solvent front was marked with a pencil, and the plate was allowed to dry. Each plate was then viewed under the UV light. Any spots that were seen were lightly circled with a pencil, and their color was noted. The orders of elution (Rf values) were calculated by dividing the distance from the baseline to the center of the spot by the distance from the baseline to the solvent front. After all observations and calculations were made, the plates were placed in a jar containing iodine. The jar was warmed with hands so that the iodine vaporized. The plates were then removed from the jar and observed. The reference and sample plates were then compared to determine which compounds the drugs on the sample plate contained. Data

Public Health and American Red Cross Essay Example

Public Health and American Red Cross Essay Example Public Health and American Red Cross Paper Public Health and American Red Cross Paper Community Teaching Work Plan Proposal Directions: Develop an educational series proposal for your community using one of the following four topics: 1) Bioterrorism/Disaster 2) Environmental Issues 3) Primary Prevention/Health Promotion 4) Secondary Prevention/Screenings for a Vulnerable Population Planning Before Teaching: Name and Credentials of Teacher: Sheila Sue Erickson RN House Supervisor Estimated Time Teaching Will Last: 20 minutes of speech, 20 minutes of practice, 20 minutes of questions. Location of Teaching: Classroom of Adolescent Unit Research Psychiatric Center 2323 EAST 63RD ST KANSAS CITY, MISSOURI Supplies, Material, Equipment Needed: Printed information and facts about earthquakes and survival from American Red Cross Estimated Cost: $2. 50 for reproduced paper on education Community and Target Aggregate: Adolescent Population of Research Psychiatric Center (13 patients) ages from 14 to 17. Topic: Earthquake Survival and Safety in case of a Disaster Epidemiological Rationale for Topic (statistics related to topic):  © 2014. Grand Canyon University. All Rights Reserved. From the website: Missouri Dept. of Public Safety SEMA State Emergency Management Agency From Dec. 16, 1811 to Feb. 7, 1812, at least three of the largest earthquakes to hit the continental United States rocked Missouri. With fracking going on so close to us it is imperative to educate all on earthquake preparedness. Nursing Diagnosis: Risk for Trauma Knowledge deficit related to environmental safety during an earthquake situation. Alteration in self-care related to trauma of family and the person involved in the situation. Readiness for Learning: Identify the factors that would indicate the readiness to learn for the target aggregate. Include emotional and experiential readiness to learn. This group is in the preplanning stage of readiness to learn. The research performed by the teacher was an assessment of what this population knew prior to any education about the event, the maturity level of the students, the situational factor that they are patients in a mental hospital and the ability to teach this age group without providing further trauma to their lives. Possible issues that could present are children leaving the room, disinterest in the subject, side effects from medication making the children tired and non-responsive. Asking this group to participate in demonstrations will be challenging due to some of the diagnosis that they are experiencing. Children who are attention seeking will dominate the conversation and the teacher needs to be able to redirect the conversation back to topic and give all a chance to learn. Learning Theory to Be Utilized: Explain how the theory will be applied. Teacher will ask who wants to be part of a presentation and learn something new. Teacher will assess with simple questions about what is an Earthquake. Has anyone experienced and earthquake, and who knows what to do in case of such a disaster. Presentation of information that is about the topic from the American Red Cross.  © 2014. Grand Canyon University. All Rights Reserved. Goal: Healthy People 2020 (HP2020) objective(s) utilized as the goal for the teaching. Include the appropriate objective number and rationale for using the selected HP2020 objective (use at least one objective from one of the 24 focus areas). If an HP2020 objective does not support your teaching, explain how your teaching applies to one of the two overarching HP2020 goals. Healthy People 2020 section IV Goal 1: WHAT? Address All Hazards Preparedness as a Public Health Issue. Most emergencies have the potential for serious adverse effects on the health of the public. Being  prepared by educating the public in what to do in case of a specific emergency in order to spare their own life and what to do post event. Training and exercises improve the ability of the public health workforce to respond to emergencies and save their own life. How Does This HP2020 Objective Relate to Alma Ata’s Health for All Global Initiatives (See page 116 in the textbook)? Alma Ata’s globalization of health recognizes that barriers between countries are blurring, that health issues cannot be isolated to one county. Page 114, 128, and page 131 discusses and speaks of the work of the community health nurse that involves  planning and providing health care services to all populations plus education. Develop Behavioral Objectives (Including Domains), Content, and Strategies/Methods: Behavioral Objective and Domain Example – Third-grade students will name one healthy food choice in each of the five food groups by the end of the presentation. (Cognitive Domain) Content (be specific) Example – The Food Pyramid has five food groups which are†¦. Healthy foods from each group are†¦. Unhealthy foods containing a lot of sugar or fat are†¦. Strategies/Methods (label and describe) Example – Interactive poster presentation of the Food Pyramid. After an explanation of the poster and each food category, allow students to place pictures of foods on the correct spot on the pyramid. Also, have the class analyze what a child had for lunch by putting names of foods on the poster and discussing what food group still needs to be eaten throughout day.  © 2014. Grand Canyon University. All Rights Reserved. 1. After the discussion about earthquakes, children will be able to demonstrate how to remain safe during the episode. 1. Discussion about what happens during the earthquake. Preparation for aftershocks. Lack of communication and safety during the critical  period. 1. Information from American Red Cross given as a format for discussion. 2. What to do when you are injured. 2. What to do in the case of aftershocks. 2. Preparation for an earthquake. 3. 3. Lack of communication 3. Storing of essential resources such as food and water. 4. 4. How to be prepared for an earthquake, storage of food and water. 4. Creativity: How was creativity applied in the teaching methods/strategies? The children were allowed to participate with falling boxes as to how they would react to glass breaking and shaking and how they would find a way or place to be safe. Creative discussion  was allowed and the children discussed where they would store food and what food would be considered safe. Question and answer time was allowed as well. Planned Evaluation of Objectives (Outcome Evaluation): Describe what you will measure for each objective and how. 1) Ability to choose a safe place in case of a disaster. Practice allowed. Fake drill to see what reaction is. 2) How to stay safe post-earthquake. 3) Safe food and water storage.  © 2014. Grand Canyon University. All Rights Reserved. 4) Planned Evaluation of Goal: Describe how and when you could evaluate the overall effectiveness of your teaching plan. Come back to the group later in the evening and see how much was retained by the groups. Planned Evaluation of Lesson and Teacher (Process Evaluation): 2 groups will discuss what answers they chose and what would be primary as far as safety. Barriers: What are potential barriers that may arise during teaching and how will those be handled? Children who are certain medication that will be too tired to participate will not be forced. Children that are autistic or do not wish to participate will just observe if they wish. Communication: How will you begin your presentation (hook them in)? How will you end your presentation (go out with a bang)? What nonverbal communication techniques will you employ? Time the reaction times and see if we can beat the one before us by using 2 groups. Information provided by American Red Cross. Ask who would like to participate in a class project that the House Supervisor is studying in school, peaking interest of children that are curious as to why House Supervisor is still in school. Letting children discuss and demonstrate what would save their life or a life of someone close to them.  © 2014. Grand Canyon University. All Rights Reserved.

How to Create a Killer Content Strategy for Your New Blog - CoSchedule

How to Create a Killer Content Strategy for Your New Blog Creating a solid content strategy for your new blog is such an important task. We all know how important these first impressions are. We stare at our beautiful blog that we have just setup with a blank expression, asking, What should I write about? You want to get traffic, you want to blow people away and you want to get people addicted to you. If you do all three of these from the word go, the rest of your journey will be a breeze. The trouble is, it isn’t easy! Picking a niche for your blog is one thing, but creating your initial content is where the real work begins. I am going to show you the exact steps I take to create content  that my audience wants to read. You will also learn how to find an army of influencers that want to help you. That is all you need at this stage! You have content that people want to read and you have influencers that you can share your content with. How To Create A Killer Content Strategy For Your New BlogBuild a Better Blog Content Strategy With Five Free Templates Apply what youll learn in this post with these free templates: Blog Content Strategy Template SEO Content Strategy Guide Skyscraper Technique Checklist How to Start a Blog Infographic Blog Schedule Template Who Is Your Ideal Audience? When you plan your content strategy  to launch your new blog you have to do your research. This will ensure your content appeals to your readers. At this stage, you don’t have an audience but you should have an idea of what your blog is going to be about. If you have an idea of who your audience is you can create a content schedule that appeals to them. This will help improve the engagement of the content and make it a lot easier to promote the content. The first step when analyzing your audience is to work out what they are trying to achieve. A reader that visits a blog about strength training could be looking to build muscle. [Tweet "The first step when analyzing your audience is to work out what they are trying to achieve." People want to build muscle for different reasons though. Some may want to build core strength to help with daily living activities. Others might want to train in natural body building! These are all related to strength training but are two very different audiences. When you start your blog it is key to focus on one audience, smash it and then add another similar audience on top. â€Å"Traffic that doesn’t convert to subscribers usually means something you’ve written connects with people, but they don’t understand how it fits into your blog as a whole.† - Amy Dunn Moscoso, Smart Blogger Recommended Reading: How to Find Your Target Audience and Create the Best Content That Connects Understand Your Readers Journey If you know your audience is looking for a strength training program to improve their posture then this is their end goal. When they land on your blog they are at the start of their journey. Your content needs to show the reader that you can help them improve their posture. It should provide actionable tips that encourage the reader to take action. If I write an article about getting big arms, do you think that will hook people interested in correcting their posture? It will appeal to some but not everyone. What if I was to write an article showing my audience how strengthening their glutes can improve their posture. This is exactly what they are looking for. My next article is about how correcting your posture can alleviate knee pain. The reader may not know that their posture is to blame for this pain. They might not even have knee pain but most people would want to prevent it. You need to sell them the benefits of fixing their posture and mix in tips that they can apply. When they apply these tips and start to get results they will start to trust you more! Your blog is a tool to show awareness of the problem and highlight the benefits of fixing this problem. Your job is to create content that builds trust by providing that quick win feeling. Your blog is a tool to show awareness of the problem and highlight the benefits of fixing this...Look at , they know exactly who their target audience is. Content marketers that want to improve their strategy. The tool they offer will do this, but a new visitor might not understand how. On their blog, they create content that appeals to content marketers. Along the way, they show them how their tool can help. By providing epic value they build trust by giving their readers that quick win feeling. now has an email list of over 150,000 people who are interested in what they offer! Recommended Reading: 21+ Easy Ways to Build an Email List That Will Skyrocket By 140% in 1 Year This is all because they provide content that moves their readers from point A to point B. Look at Guerilla Zen Fitness! Blake offers products that will improve posture. He knows the problems his audience face. He creates YouTube Videos  and blog posts that highlight these as well as showing some quick tips to help. From doing this he now has over 60,000 subscribers on YouTube because his content takes people from point A to B. I want you to think of what goal your blog accomplishes for your reader. Here are a couple examples: Dog training: I help first-time dog owners raise their pups. Point A know nothing about training pups. Point B has a well-behaved dog. Fat Loss: I help overweight individuals get in shape so they feel better and more confident. Point A overweight person who may have some health risks. Point B healthy weight, in better health and feeling a lot more confident. Do this for your reader's journey  and then we can look at the actual content that we need to publish on our blog. Recommended Reading: How to Write a Blog Post: Your 5-Point Checklist to Write a Perfect Post Design Your Content To Take Your Readers From A To B Now it is time to start generating some ideas for your first 12 blog posts. Having ideas for your first few months will help you be more organized and stop the blinking cursor syndrome! In a world where there are so many blogs competing for attention! To stand out you have to make sure that your blog posts are the best there is on the topic. You can do this by focusing on a certain topic, being more thorough, having a beautiful design and a clutter-free blog. Having a great post that also looks good is one thing, but if no one cares about the topic, it’s pointless. Let’s start generating some ideas so that we can launch your new blog with a bang! Here's a quote from Talia Wolf: The road to a successful blog post (and choosing its topic) is divided into 3 steps: 1 - Start with keyword research. Not the typical keyword research where you enter the phrase you think is relevant and find similar words, a more strategic one. Here's how:Your goal is to find the best ranking subjects, those your subscribers would be interested in reading and would attract more visitors to your site so, in the Google keyword planner enter the link to a competing blog, one that's popular and trustworthy. This will show you all their top ranked keywords on their blog and give you an indication to what people search for and read. 2 - Then search for those keywords on Google, find the top ranked articles for those keywords and identify what makes them successful (e.g - are they all lists, examples, videos or perhaps complete guides?). 3 - Then, read the articles and the comments to see what people were missing in the article - what's missing? Then, and only then, sit down to write the article. Buzzsumo The best way to find content that your readers will respond to is to find content that has already performed well. You can find this type of content by checking out Buzzsumo. This tool will show you similar content based on how many people have shared it on social media. If a post has produced a lot of shares then you can be sure the topic is one that your audience will like. Go over to Buzzsumo  and enter your niche or broad topic. For example, let's try the keyword "fix posture†: This is broad and will return the competition on the field! Create a spreadsheet with the following columns: Headline Topic URL Blog And a column for every social network that is applicable. Start filling it up with the content that appeals to you. This will become your swipe file for content ideas. Search for a few broad keywords on Buzzsumo  to get a decent amount of content ideas. Quora When you start a blog you don’t have any audience to reach out to ask what they want to read. On Quora, you have a network of people asking questions about hundreds of topics daily. Simply search for your broad topic and you will see a list of questions that include your keyphrase. This should generate some great questions for you to answer in your posts. Another way to use this QA site is to visit the topic pages and look at the Top Questions bit. These are the most popular questions related to the topic. Type in a good few keywords that' are related to your niche and start to add your ideas to your spreadsheet. Recommended Reading: The Ultimate Content Marketer's Guide to Keyword Research How to Improve Your Keyword Research With Latent Semantic Indexing Look At What Your Competitors Do Now we are going to put our broad keyword into Google. This will return the best content for that phrase. The Google algorithm is a strange beast! One thing we know is that Google want to show the best and most relevant content to their readers. So search for your keyword ... Now at the bottom, you will see related keyphrases. Add these to your spreadsheet as they are content ideas that Google  deems as relevant. Now take the homepage URL of each result. Head back over to Buzzsumo  and enter each URL, this will show you the best content from this website. As you do this you will start to see topics come up time and time again. These are hot topics and should definitely be on your list to create first. By now you should have a pretty big list of ideas (I would say no less than 50). If you have less, repeat the process, try different phrases or even go to page two of Google. These don’t rank as high but it doesn’t mean they are useless! I have seen some pretty great content ideas off the first page too. Recommended Reading:  This is the Best 30-Minute Content Marketing Brainstorming Process Creating An Editorial Calendar It is time to put those content ideas to good use. You need to create a posting schedule that suits your lifestyle so that you can stay consistent. It might sound awesome to post a new article every day. At this stage, you have no audience to feed your creative juices with awesome content ideas. Plus posting daily makes it harder to promote each post properly. I would say start with 2-4 posts per month, but these must be high quality. Your absolute best work. That means your twelve posts will last you 3-6 months, this is plenty time to build a decent sized audience. Whatever schedule you choose, stay consistent and make sure it is doable for you! Once you have your ideas you can use an editorial calendar like to plan their launch. I find adding post ideas into an editorial calendar helps to keep me accountable the majority of the time. If I didn’t do this I would be scrambling the night before and the quality of my article would slip! Recommended Reading:  How to Get Crazy Organized With a Comprehensive Content Calendar (Free Template) The 3-Post Strategy Overview When I launch any new blog I like to follow a certain content system! I will create my foundational content (the content before your launch). This method stems from three posts that are all based on proven topics. So what three post types do you need: Massive List Post Expert Roundup Post A Tutorial Post Let’s look at how we create each of these posts. Recommended Reading: This is the Ultimate Blog Writing Process to Create Killer Posts Your Massive List Post Your first piece of foundational content is your massive list post. Everybody loves a list post because they are so easy to read and they are very shareable! Brian Dean over at Backlinko.com  developed a framework for creating epic list posts that drive shares, links and huge traffic. Perfect for your first post on your new blog. Introducing the Skyscraper Technique! This technique is based on finding a topic that has done well before, you would then check out other articles on the topic and lastly, you will create an epic piece that beats all other articles. When you do this your article becomes the best on the topic. The second part of this strategy is to promote but we will look at that in a bit later. Let’s begin by taking a look at out topics list we created above. Choose the most popular topic you found! Start by entering it into Google. If a website is on the first page, this means that Google classes this article as the best on the web. They strive to show the best content to their customers. Go through each of the posts on the first page and look at ways you could improve. What is the biggest list out there? If the highest number on the first page is 20 can you create a list of 40-50? A lot of list posts are not very in depth. I have seen some with literally 20-50 words per list item! Ask yourself some questions: Can you make a more thorough post that provides step-by-step instructions for each point? This would make your article better. How does the actual page look? Can you make the post easier to navigate? Some list posts can get pretty long so providing a table of contents can really improve the user experience. When was the post created? If the post was created a few years back some of the points may be out of date, so you could improve upon this by creating a fresher list. You want to go all out here to make your new blog post stand out from the rest! Mediocre content will not cut it. You have to kick your competitors right off the playing field! Once you write up your awesome skyscraper article it is time to insert some traffic generating nuggets. These come in the form of expert quotes! Reach out to influencers that have written about the topic before and simply ask them for a couple of sentences. Now if you struggle to get a reply from the influencer you can simply head to their blog and take a quote. Add these into your article to give it more value. Okay Joe, how does this generate traffic? When it comes to promoting our blog posts we can reach out to each of the experts that we have linked to and let them know! This is the perfect way to spark a relationship with an influencer, everybody loves to see their work being referenced no matter how big they are! â€Å"If I were to start a brand new blog tomorrow, my first article would be on a topic that supports my main business goals - anything Marketing related. The article would have two main focuses. 1) Educate 2) Entertain. In order to establish myself as an authority, I want to make sure I use my expertise to educate the reader and provide MASSIVE value! In order to keep the reader coming back, I would entertain the reader by using my personal style, showcasing examples where appropriate, and keeping the reader in mind throughout the article." - Katherine Sullivan Marketing Solved An Expert Roundup Post For the next post, it is time to let the experts that you want to connect with shine. I always say for your first roundup post  try and include people that you want to connect with, that way you are starting to get on their radar. Once you have your initial hit list it is time to look for more experts. I would always try to get about 100 experts because a lot won’t reply but 100 should still give you enough for your post! Take your popular topic and let’s turn it into a question! Now think who was your target audience. Simply add the topic and the audience together to create a killer question. Here are some examples: Topic: Puppy training Audience: New dog owners Question: What is your number one tip for new dog owners to train their new puppies?Topic: Improving core strength Audience: people with knee pain Question: What is your number one tip to strengthen your core to help combat knee pain?Topic: Content marketing Audience: advanced marketers Question: What is your number one tip for experienced marketers to improve their content marketing strategy? These kind of questions are brief and will not take the blogger that long to answer. Busy influencers will be happier to contribute if the question doesn’t take long to answer. Start by warming up the big dog influencers on your hit list first because they will take the longest to win over. If you can get them to contribute everybody else will be a lot easier because you have some social proof! When you reach out, keep your email personal and let them know why you think they would be a good fit for the roundup. Ask your question and then tell them the names of the big influencers. This is how I have managed to get bloggers such as Neil Patel, Jon Morrow, Adam Connell and Sue Anne Dunlevie to contribute to my post! Keep it brief and to the point! Once you have collected all your responses you can enter them into the blog post. Add a killer headline and conclusion that thanks all the influencers for their hard work. For your intro you want the first sentence to hook your reader and then you want to give your own piece of value. You need to put some effort into this by doing this you get the readers excited and it will motivate them to keep reading. By now you should have a nice list of experts, this is perfect to launch your blog with a bang! A Tutorial Post This is the last piece of foundational content in the X method. Tutorial posts work really well because you are going to solve one of your readers biggest pain points to give them that quick win feeling! Choose another topic from the list but this time you need to make sure that you can solve it with a tutorial style post. Here are some examples: Niche: SEO Tutorial Post: How To Build Links Using Broken Link Building Niche: Blogging Tutorial: How To Get 100 Visitors To Your Blog From Reddit Niche: Weight Loss Tutorial: How To Boost Your Metabolism Speed Up Weight loss Niche: Dog Training Tutorial: How To Train Your Dog To Walk By Your Side Niche: Freelance Writing Tutorial: How To Set Up Your Upwork Profile Get Your First Job What makes a good tutorial? Small actionable step-by-step chunks that provide images to document every action. If you think there will be too many images then maybe consider using a video. What makes a good tutorial? Small, actionable step-by-step chunks that provide images to document...Video style tutorials do really well because your reader will feel like they are following along looking over your shoulder. You still want to reach out to influencers to get their input just to give it that traffic fuel. If you do something a particular way look for experts that do it that way and feature a quote. This adds social proof to your article. It also backs up what you are saying with some proof! Recommended Reading: How to Use Social Media Analytics to Create the Best Content Launch Your Blog If you have got this far you have done the ground work and your blog is ready to fly! You can’t stop yet though because it is your job to make it fly. So many people think that you can publish your post and others will find it while you sit back and watch it. This is total rubbish! You should spend 20% of your time creating your content and then 80% of the time actually promoting it. Tell Your Nearest and Dearest It really does surprise me how many people leave this out. Your family is your life line whether they are interested in what you write or not! They can give you that much needed social proof and kick off your engagement. I always ask my mom to share my posts! Why? Because I know it’s a certainty, she will share because she wants to help me! Now my mom struggles with all things computer related so blogging is definitely not something she would be  interested in, but I still get traffic when she shares. She has friends that are interested! If you struggle to get comments you can ask your friends to leave some. This will boost the engagement on your blog. People are more likely to leave a valuable comment if they see others doing so. This can lead to questions that you can add to your content ideas spreadsheet. Recommended Reading: How to 10X Your Content Ideas With Sujan Patel from Web Profits Tell Communities You're Involved With Are you a member of any social media groups, niche communities or forums? If you are a credible member you can tell them about your new article. You just need to do it in a valuable way. Start a thread post and give an actionable tip! For example, if your post is about guest blogging  you could say how important it is to get to know the editor. Give benefits that will encourage the group to act upon your tip! Then just give the link to encourage people to click through. I have never been banned or blocked for doing this. Tell The Influencers You Have Mentioned Now if you have been following along my foundational content strategy you should have a list of influencers that you have featured in your posts. This is your chance to let them know it’s live, by doing all the sharing with your existing connections you should have some social proof on your articles. This will increase the value for the influencer and could be the thing that encourages the connection! That is why I leave this step till I have done my preliminary shares! When you reach out, be very brief. Here's a sample template: Hi Name, I just wanted to let you know that I have featured a quote from your article about TOPIC. This was great and I think my audience would love it because REASON. If you want to check it out here is the link: [INSERT URL] If you have any feedback or you would like me to edit it please let me know! Thanks Your NAME This is brief, you are not asking for anything, and it is personal. Most bloggers will share without asking just because you have featured them. If the influencer has contributed a quote or is part of your roundup, just reach out and tell them that the post is live. Again do not ask for anything, most will share without your asking! Lastly, reach out to everyone that never replied to you and let them know it’s live. Be friendly and polite and offer them the chance to be added onto the roundup. Now that you are showing them your results they know a bit more about you and this might give them that little push to connect with you. Recommended Reading: How to Write a Pitch Email That Will Get Your Guest Post Accepted Now Go Launch Your Blog! Well done for getting this far! You now have a new blog that has some traction but this is only the beginning. Creating foundational content that get’s influencers involved is a great way to get your name about but you still have a lot of work to do. Fill out your content schedule for 3 months, try and keep the content based around one main topic. So if your blog is about dog training maybe just focus on training a new pup. This lets you establish yourself as an expert because of the value you are giving on that one topic! Now it is over to you, let me know in the comments what you do to give your blog the best start in life. How to Create a Killer Content Strategy for Your New Blog Creating a solid content strategy for your new blog is such an important task. We all know how important these first impressions are. We stare at our beautiful blog that we have just setup with a blank expression, asking, What should I write about? You want to get traffic, you want to blow people away and you want to get people addicted to you. If you do all three of these from the word go, the rest of your journey will be a breeze. The trouble is, it isn’t easy! Picking a niche for your blog is one thing, but creating your initial content is where the real work begins. I am going to show you the exact steps I take to create content  that my audience wants to read. You will also learn how to find an army of influencers that want to help you. That is all you need at this stage! You have content that people want to read and you have influencers that you can share your content with. How To Create A Killer Content Strategy For Your New BlogBuild a Better Blog Content Strategy With Five Free Templates Apply what youll learn in this post with these free templates: Blog Content Strategy Template SEO Content Strategy Guide Skyscraper Technique Checklist How to Start a Blog Infographic Blog Schedule Template Who Is Your Ideal Audience? When you plan your content strategy  to launch your new blog you have to do your research. This will ensure your content appeals to your readers. At this stage, you don’t have an audience but you should have an idea of what your blog is going to be about. If you have an idea of who your audience is you can create a content schedule that appeals to them. This will help improve the engagement of the content and make it a lot easier to promote the content. The first step when analyzing your audience is to work out what they are trying to achieve. A reader that visits a blog about strength training could be looking to build muscle. [Tweet "The first step when analyzing your audience is to work out what they are trying to achieve." People want to build muscle for different reasons though. Some may want to build core strength to help with daily living activities. Others might want to train in natural body building! These are all related to strength training but are two very different audiences. When you start your blog it is key to focus on one audience, smash it and then add another similar audience on top. â€Å"Traffic that doesn’t convert to subscribers usually means something you’ve written connects with people, but they don’t understand how it fits into your blog as a whole.† - Amy Dunn Moscoso, Smart Blogger Recommended Reading: How to Find Your Target Audience and Create the Best Content That Connects Understand Your Readers Journey If you know your audience is looking for a strength training program to improve their posture then this is their end goal. When they land on your blog they are at the start of their journey. Your content needs to show the reader that you can help them improve their posture. It should provide actionable tips that encourage the reader to take action. If I write an article about getting big arms, do you think that will hook people interested in correcting their posture? It will appeal to some but not everyone. What if I was to write an article showing my audience how strengthening their glutes can improve their posture. This is exactly what they are looking for. My next article is about how correcting your posture can alleviate knee pain. The reader may not know that their posture is to blame for this pain. They might not even have knee pain but most people would want to prevent it. You need to sell them the benefits of fixing their posture and mix in tips that they can apply. When they apply these tips and start to get results they will start to trust you more! Your blog is a tool to show awareness of the problem and highlight the benefits of fixing this problem. Your job is to create content that builds trust by providing that quick win feeling. Your blog is a tool to show awareness of the problem and highlight the benefits of fixing this...Look at , they know exactly who their target audience is. Content marketers that want to improve their strategy. The tool they offer will do this, but a new visitor might not understand how. On their blog, they create content that appeals to content marketers. Along the way, they show them how their tool can help. By providing epic value they build trust by giving their readers that quick win feeling. now has an email list of over 150,000 people who are interested in what they offer! Recommended Reading: 21+ Easy Ways to Build an Email List That Will Skyrocket By 140% in 1 Year This is all because they provide content that moves their readers from point A to point B. Look at Guerilla Zen Fitness! Blake offers products that will improve posture. He knows the problems his audience face. He creates YouTube Videos  and blog posts that highlight these as well as showing some quick tips to help. From doing this he now has over 60,000 subscribers on YouTube because his content takes people from point A to B. I want you to think of what goal your blog accomplishes for your reader. Here are a couple examples: Dog training: I help first-time dog owners raise their pups. Point A know nothing about training pups. Point B has a well-behaved dog. Fat Loss: I help overweight individuals get in shape so they feel better and more confident. Point A overweight person who may have some health risks. Point B healthy weight, in better health and feeling a lot more confident. Do this for your reader's journey  and then we can look at the actual content that we need to publish on our blog. Recommended Reading: How to Write a Blog Post: Your 5-Point Checklist to Write a Perfect Post Design Your Content To Take Your Readers From A To B Now it is time to start generating some ideas for your first 12 blog posts. Having ideas for your first few months will help you be more organized and stop the blinking cursor syndrome! In a world where there are so many blogs competing for attention! To stand out you have to make sure that your blog posts are the best there is on the topic. You can do this by focusing on a certain topic, being more thorough, having a beautiful design and a clutter-free blog. Having a great post that also looks good is one thing, but if no one cares about the topic, it’s pointless. Let’s start generating some ideas so that we can launch your new blog with a bang! Here's a quote from Talia Wolf: The road to a successful blog post (and choosing its topic) is divided into 3 steps: 1 - Start with keyword research. Not the typical keyword research where you enter the phrase you think is relevant and find similar words, a more strategic one. Here's how:Your goal is to find the best ranking subjects, those your subscribers would be interested in reading and would attract more visitors to your site so, in the Google keyword planner enter the link to a competing blog, one that's popular and trustworthy. This will show you all their top ranked keywords on their blog and give you an indication to what people search for and read. 2 - Then search for those keywords on Google, find the top ranked articles for those keywords and identify what makes them successful (e.g - are they all lists, examples, videos or perhaps complete guides?). 3 - Then, read the articles and the comments to see what people were missing in the article - what's missing? Then, and only then, sit down to write the article. Buzzsumo The best way to find content that your readers will respond to is to find content that has already performed well. You can find this type of content by checking out Buzzsumo. This tool will show you similar content based on how many people have shared it on social media. If a post has produced a lot of shares then you can be sure the topic is one that your audience will like. Go over to Buzzsumo  and enter your niche or broad topic. For example, let's try the keyword "fix posture†: This is broad and will return the competition on the field! Create a spreadsheet with the following columns: Headline Topic URL Blog And a column for every social network that is applicable. Start filling it up with the content that appeals to you. This will become your swipe file for content ideas. Search for a few broad keywords on Buzzsumo  to get a decent amount of content ideas. Quora When you start a blog you don’t have any audience to reach out to ask what they want to read. On Quora, you have a network of people asking questions about hundreds of topics daily. Simply search for your broad topic and you will see a list of questions that include your keyphrase. This should generate some great questions for you to answer in your posts. Another way to use this QA site is to visit the topic pages and look at the Top Questions bit. These are the most popular questions related to the topic. Type in a good few keywords that' are related to your niche and start to add your ideas to your spreadsheet. Recommended Reading: The Ultimate Content Marketer's Guide to Keyword Research How to Improve Your Keyword Research With Latent Semantic Indexing Look At What Your Competitors Do Now we are going to put our broad keyword into Google. This will return the best content for that phrase. The Google algorithm is a strange beast! One thing we know is that Google want to show the best and most relevant content to their readers. So search for your keyword ... Now at the bottom, you will see related keyphrases. Add these to your spreadsheet as they are content ideas that Google  deems as relevant. Now take the homepage URL of each result. Head back over to Buzzsumo  and enter each URL, this will show you the best content from this website. As you do this you will start to see topics come up time and time again. These are hot topics and should definitely be on your list to create first. By now you should have a pretty big list of ideas (I would say no less than 50). If you have less, repeat the process, try different phrases or even go to page two of Google. These don’t rank as high but it doesn’t mean they are useless! I have seen some pretty great content ideas off the first page too. Recommended Reading:  This is the Best 30-Minute Content Marketing Brainstorming Process Creating An Editorial Calendar It is time to put those content ideas to good use. You need to create a posting schedule that suits your lifestyle so that you can stay consistent. It might sound awesome to post a new article every day. At this stage, you have no audience to feed your creative juices with awesome content ideas. Plus posting daily makes it harder to promote each post properly. I would say start with 2-4 posts per month, but these must be high quality. Your absolute best work. That means your twelve posts will last you 3-6 months, this is plenty time to build a decent sized audience. Whatever schedule you choose, stay consistent and make sure it is doable for you! Once you have your ideas you can use an editorial calendar like to plan their launch. I find adding post ideas into an editorial calendar helps to keep me accountable the majority of the time. If I didn’t do this I would be scrambling the night before and the quality of my article would slip! Recommended Reading:  How to Get Crazy Organized With a Comprehensive Content Calendar (Free Template) The 3-Post Strategy Overview When I launch any new blog I like to follow a certain content system! I will create my foundational content (the content before your launch). This method stems from three posts that are all based on proven topics. So what three post types do you need: Massive List Post Expert Roundup Post A Tutorial Post Let’s look at how we create each of these posts. Recommended Reading: This is the Ultimate Blog Writing Process to Create Killer Posts Your Massive List Post Your first piece of foundational content is your massive list post. Everybody loves a list post because they are so easy to read and they are very shareable! Brian Dean over at Backlinko.com  developed a framework for creating epic list posts that drive shares, links and huge traffic. Perfect for your first post on your new blog. Introducing the Skyscraper Technique! This technique is based on finding a topic that has done well before, you would then check out other articles on the topic and lastly, you will create an epic piece that beats all other articles. When you do this your article becomes the best on the topic. The second part of this strategy is to promote but we will look at that in a bit later. Let’s begin by taking a look at out topics list we created above. Choose the most popular topic you found! Start by entering it into Google. If a website is on the first page, this means that Google classes this article as the best on the web. They strive to show the best content to their customers. Go through each of the posts on the first page and look at ways you could improve. What is the biggest list out there? If the highest number on the first page is 20 can you create a list of 40-50? A lot of list posts are not very in depth. I have seen some with literally 20-50 words per list item! Ask yourself some questions: Can you make a more thorough post that provides step-by-step instructions for each point? This would make your article better. How does the actual page look? Can you make the post easier to navigate? Some list posts can get pretty long so providing a table of contents can really improve the user experience. When was the post created? If the post was created a few years back some of the points may be out of date, so you could improve upon this by creating a fresher list. You want to go all out here to make your new blog post stand out from the rest! Mediocre content will not cut it. You have to kick your competitors right off the playing field! Once you write up your awesome skyscraper article it is time to insert some traffic generating nuggets. These come in the form of expert quotes! Reach out to influencers that have written about the topic before and simply ask them for a couple of sentences. Now if you struggle to get a reply from the influencer you can simply head to their blog and take a quote. Add these into your article to give it more value. Okay Joe, how does this generate traffic? When it comes to promoting our blog posts we can reach out to each of the experts that we have linked to and let them know! This is the perfect way to spark a relationship with an influencer, everybody loves to see their work being referenced no matter how big they are! â€Å"If I were to start a brand new blog tomorrow, my first article would be on a topic that supports my main business goals - anything Marketing related. The article would have two main focuses. 1) Educate 2) Entertain. In order to establish myself as an authority, I want to make sure I use my expertise to educate the reader and provide MASSIVE value! In order to keep the reader coming back, I would entertain the reader by using my personal style, showcasing examples where appropriate, and keeping the reader in mind throughout the article." - Katherine Sullivan Marketing Solved An Expert Roundup Post For the next post, it is time to let the experts that you want to connect with shine. I always say for your first roundup post  try and include people that you want to connect with, that way you are starting to get on their radar. Once you have your initial hit list it is time to look for more experts. I would always try to get about 100 experts because a lot won’t reply but 100 should still give you enough for your post! Take your popular topic and let’s turn it into a question! Now think who was your target audience. Simply add the topic and the audience together to create a killer question. Here are some examples: Topic: Puppy training Audience: New dog owners Question: What is your number one tip for new dog owners to train their new puppies?Topic: Improving core strength Audience: people with knee pain Question: What is your number one tip to strengthen your core to help combat knee pain?Topic: Content marketing Audience: advanced marketers Question: What is your number one tip for experienced marketers to improve their content marketing strategy? These kind of questions are brief and will not take the blogger that long to answer. Busy influencers will be happier to contribute if the question doesn’t take long to answer. Start by warming up the big dog influencers on your hit list first because they will take the longest to win over. If you can get them to contribute everybody else will be a lot easier because you have some social proof! When you reach out, keep your email personal and let them know why you think they would be a good fit for the roundup. Ask your question and then tell them the names of the big influencers. This is how I have managed to get bloggers such as Neil Patel, Jon Morrow, Adam Connell and Sue Anne Dunlevie to contribute to my post! Keep it brief and to the point! Once you have collected all your responses you can enter them into the blog post. Add a killer headline and conclusion that thanks all the influencers for their hard work. For your intro you want the first sentence to hook your reader and then you want to give your own piece of value. You need to put some effort into this by doing this you get the readers excited and it will motivate them to keep reading. By now you should have a nice list of experts, this is perfect to launch your blog with a bang! A Tutorial Post This is the last piece of foundational content in the X method. Tutorial posts work really well because you are going to solve one of your readers biggest pain points to give them that quick win feeling! Choose another topic from the list but this time you need to make sure that you can solve it with a tutorial style post. Here are some examples: Niche: SEO Tutorial Post: How To Build Links Using Broken Link Building Niche: Blogging Tutorial: How To Get 100 Visitors To Your Blog From Reddit Niche: Weight Loss Tutorial: How To Boost Your Metabolism Speed Up Weight loss Niche: Dog Training Tutorial: How To Train Your Dog To Walk By Your Side Niche: Freelance Writing Tutorial: How To Set Up Your Upwork Profile Get Your First Job What makes a good tutorial? Small actionable step-by-step chunks that provide images to document every action. If you think there will be too many images then maybe consider using a video. What makes a good tutorial? Small, actionable step-by-step chunks that provide images to document...Video style tutorials do really well because your reader will feel like they are following along looking over your shoulder. You still want to reach out to influencers to get their input just to give it that traffic fuel. If you do something a particular way look for experts that do it that way and feature a quote. This adds social proof to your article. It also backs up what you are saying with some proof! Recommended Reading: How to Use Social Media Analytics to Create the Best Content Launch Your Blog If you have got this far you have done the ground work and your blog is ready to fly! You can’t stop yet though because it is your job to make it fly. So many people think that you can publish your post and others will find it while you sit back and watch it. This is total rubbish! You should spend 20% of your time creating your content and then 80% of the time actually promoting it. Tell Your Nearest and Dearest It really does surprise me how many people leave this out. Your family is your life line whether they are interested in what you write or not! They can give you that much needed social proof and kick off your engagement. I always ask my mom to share my posts! Why? Because I know it’s a certainty, she will share because she wants to help me! Now my mom struggles with all things computer related so blogging is definitely not something she would be  interested in, but I still get traffic when she shares. She has friends that are interested! If you struggle to get comments you can ask your friends to leave some. This will boost the engagement on your blog. People are more likely to leave a valuable comment if they see others doing so. This can lead to questions that you can add to your content ideas spreadsheet. Recommended Reading: How to 10X Your Content Ideas With Sujan Patel from Web Profits Tell Communities You're Involved With Are you a member of any social media groups, niche communities or forums? If you are a credible member you can tell them about your new article. You just need to do it in a valuable way. Start a thread post and give an actionable tip! For example, if your post is about guest blogging  you could say how important it is to get to know the editor. Give benefits that will encourage the group to act upon your tip! Then just give the link to encourage people to click through. I have never been banned or blocked for doing this. Tell The Influencers You Have Mentioned Now if you have been following along my foundational content strategy you should have a list of influencers that you have featured in your posts. This is your chance to let them know it’s live, by doing all the sharing with your existing connections you should have some social proof on your articles. This will increase the value for the influencer and could be the thing that encourages the connection! That is why I leave this step till I have done my preliminary shares! When you reach out, be very brief. Here's a sample template: Hi Name, I just wanted to let you know that I have featured a quote from your article about TOPIC. This was great and I think my audience would love it because REASON. If you want to check it out here is the link: [INSERT URL] If you have any feedback or you would like me to edit it please let me know! Thanks Your NAME This is brief, you are not asking for anything, and it is personal. Most bloggers will share without asking just because you have featured them. If the influencer has contributed a quote or is part of your roundup, just reach out and tell them that the post is live. Again do not ask for anything, most will share without your asking! Lastly, reach out to everyone that never replied to you and let them know it’s live. Be friendly and polite and offer them the chance to be added onto the roundup. Now that you are showing them your results they know a bit more about you and this might give them that little push to connect with you. Recommended Reading: How to Write a Pitch Email That Will Get Your Guest Post Accepted Now Go Launch Your Blog! Well done for getting this far! You now have a new blog that has some traction but this is only the beginning. Creating foundational content that get’s influencers involved is a great way to get your name about but you still have a lot of work to do. Fill out your content schedule for 3 months, try and keep the content based around one main topic. So if your blog is about dog training maybe just focus on training a new pup. This lets you establish yourself as an expert because of the value you are giving on that one topic! Now it is over to you, let me know in the comments what you do to give your blog the best start in life.

Rhetorical analysis of Mary Ewalds letter to President Saddam Hussein Essay

Rhetorical analysis of Mary Ewalds letter to President Saddam Hussein - Essay Example Mary’s approached Saddam in her letter as a mother, scholar and poet who is a friend to the Arabs. If one will notice, there were no blaming or questioning made why Saddam Hussein invaded Kuwait or any venting of any anger why Thomas was abducted. But rather made the appeal on an emotional level to avoid antagonizing Saddam that would hinder the release of Thomas Ewald. The approach as a mother and a friend of the Arabs makes a good case to pursue an emotional appeal or pathos to convince the Iraqi President to release Thomas Ewald. And to make her persuasion more effective, Mary first established her credential or ethos as somebody who is well verse and a friend to the Arab by mentioning that her â€Å"family has been a staunch friend to the Arabs. [Her] husband, Tom's father, was on the White House Staff when President Eisenhower caused the French, British, and Israelis to pull out of Suez. President of the Radcliffe (Harvard) Club of Washington, arranged to explain Muslim culture. [She was] also a poet who has written about Arabia†. This use of ethos was written with an understanding of Arab culture, particularly of Arab generosity to recognize the power of Saddam over his son and to exercise that power to right the wrong. This portion of the letter was also short of saying that Saddam’s army abducted a friend of the Arabs and therefore should be released. After establishing ethos or credibility with Saddam as a friend of the Arabs who knows their generosity, she then proceeded with her emotional appeal whose use became more effective. The pathos or emotional appeal littered the letter and was very obvious in the mention that Thomas Ewald is a well-loved son who worked in Arab country to bring peace within the two cultures. She also invoked mercy that her son Thomas is asthmatic, so severely crippled as a child that they thought they could never raise him. Using this approach, it would be very difficult to refuse her because everybody regardless of their cultural background or station in life everyone received love and care from their mother and refusing her is like refusing one’s mother which is very difficult to do. This letter was just heart wrenching for its audience to read which in this case was the former Iraqi President Saddam Hussein because she introduced herself as a friend and that her son, supposed to be friend too among Arabs who value family relations so much, was wrongly abducted during the invasion. She then begged for his generosity and in the name of Allah to release her son. It would be very hard to refuse a mother who does not coerce what he has done nor asked for anything except for the release of her son especially when she recognize and beseeched in the name of Allah. She was also appealing based on the universal sense of humanity as a mother to a father when she stressed that she is

Analyzing Falculty Characteristics in Adult Learning Essay

Analyzing Falculty Characteristics in Adult Learning - Essay Example This paper is an examination of the various characteristics in which a faculty member responsible for teaching adults must have, in order to be an effective teacher. This is for both an online and on-ground teaching and learning environment. This paper will specifically identify these characteristics, and use examples in supporting the various facts identified. Palis and Quiros (2014) denotes that a variety of models and theories are developed for purposes of explaining this concept of adult learning. One such theory is andragogy, and this theory was developed by Malcolm Knowles in the year 1973 (Fraser and Hyland-Russell, 2011). In meeting the objectives of this paper, the researcher will have to identify the characteristic of an online learner, as well as identify a desirable characteristic of a faculty member aimed at satisfying the needs of the adult learner, based on his or her identified characteristic. Andragogy is a theory designed for purposes of addressing the learning needs of adults, and it bases its assumptions that there is a considerable difference in the learning characteristics depicted between adults, and children (Palis and Quiros, 2014). To understand the various characteristics needed for adult teachers, it is first important to understand the needs of adult learners, and their characteristics. Knowles, Holton and Swanson (2011) in his theory of andragogy identifies five major assumptions and characteristics of adult learners. One characteristic of an adult learner is that they have the ability of independently directing his own learning. Knowles, Holton and Swanson (2011) denote that adult learners are always self-reliant, autonomous, and independent. On this basis, they always have a self-directed goal that they aim to achieve. Based on this characteristic of adults, Fraser and Hyland-Russell (2011) denotes that an online teacher has to act as a facilitator, and th eir responsibility should be to guide the adult

Emergence and Impact of Regional Parties Essay Example for Free

Emergence and Impact of Regional Parties Essay It is raining acronyms in politics and the vibrant Indian political landscape is flooded. Well, almost so as Regional parties gain ground with amazing alacrity in a diverse India where a fast-transforming political map now promises a never before variety. SAD in Punjab on one side, SP, BSP in Uttar Pradesh on the other, RJD, JD(U) in Bihar as also DMK, AIADMK, PMK, MDMK and DMDK in the deep South and TMC, AGP and others in North-East —they seem to be flowing in from all nooks and corners to lend a different hue, their own hue, to the political waters as they flow in our country today. Though the experiment with regional politics first succeeded in the late 1960s when many parties won against the Congress, it was only post-1989 that regional politics really became a phenomenon, here to stay, courtesy the National Parties themselves. The alphabet-soup illustrating the striking transformation of Indias politics over the past two decades, brewed on the fire provided by the space vacated by National Parties to be wedded to the cause of regional issues, local aspirations and territorial priorities. Also, shrinking space of the National Parties led to creation of a vacuum which the Regional parties were happy to fill. They sprung up and marched ahead as a consequence of the leanings of the public to advance its aspirations. Essentially individualistic, personality-driven parties bound by a lose chain of thought rather than a cohesive coordinated ideology, these pandered to regional populism with a much narrower vision of things sans any broad-based National consensus on ideology and issues. But, then, what did the mushrooming of these regional parties, finally, find reflection in? While it strengthened the federal structure with assertion by the States of the Union for its share in power, privileges, taxes, revenues and benefits of micro-macro schemes, it also led to a certain amount of healthy competition inter se states, making us the republic that we really are. It also gave rise to the concept of shared sovereignty, marked by an increase in the capacity of the state to influence its own development performance while enhancing the representative character of India’s democracy. The relentless rise of these regional home-grown parties, sharing the one common attribute of having a mass base in only the state of their birth, led to a spate of constitutional and legislative reforms in terms of judicial, administrative and centre-state relations. Not only this, it weaved together an interplay of forces, prompting National parties to not only rope them in for support but also brought about a dependence which lent a Regional flavor to National Policies. Then, it is in this that emerged the beauty of the dove-tailing of the National and these Regional entities. But, then, since beauty is never blemish-free, there is a flip side too. Given their â€Å"strategic† positioning, the Regional parties have not only exploited this dependence of the National Parties for their own advantage but, at times, even arm-twisted the latter to get their way. There’s a way out of this of labyrinth in which National Parties find themselves lost in and it does not lie in a top-down approach which, in the present times, seems not only inadequate but also outdated. We have an India defined by mobilization of a plethora of identity and interest groups which have taken the shape and form of Regional parties to diffuse real power from the Centre to the states. The National Parties need to wake up and smell the coffee. The crutches of dependence on Regional parties have to go and they have to not only learn to stand on their own feet but even walk that extra mile to fulfill regional aspirations to show that each one of the 28 states matters as much. For this, they must permit regional units to function at the local level as semi-independent units with adequate flexibility for leadership-building at the regional level. This will help balance the regional interest with the National interest which many a times end upconflicting with each other. Besides, a cohesive National party with semiindependent regional strait-jacketed unit to cater to regional interests is the only guarantee for ensuring continuous unification within India’s multi-ethnic diversity which weaves the many strands of region, religion, culture and politics into one social fabric we call India.

The History Of The Airship :: essays research papers

The History of The Airship Airships. In the early years of War, these beasts were known for their majestic presence in the sky and were icons of a country's power and prestige. They reigned mostly as reconnaissance and transport utility aircraft but there was something about this "lighter-than-air" ship that made it far more than a mere utility workhorse. In this essay, I will discuss the ever-popular and ever- living king of the sky; the Airship. Airships, or dirigibles, were developed from the free balloon. Three classes of airships are recognized: the non-rigid, commonly called blimp, in which the form of the bag is maintained by pressure of the gas; the semi-rigid airship, in which, to maintain the form, gas pressure acts in conjunction with a longitudinal keel; and the rigid airship, or zeppelin, in which the form is determined by a rigid structure. Technically all three classes may be called dirigible (Latin dirigere, "to direct, to steer") balloons. Equipped with a bag containing a gas such as helium or hydrogen which is elongated or streamlined to enable easy passage through the air, these Airships could reach speeds up to 10mph with a 5hp steam engine propeller. The first successful airship was that of the French engineer and inventor Henri Giffard, who constructed in 1852 a cigar-shaped, non-rigid gas bag 44 m (143 ft) long, driven by a screw propeller rotated by a 2.2-kw (3-hp) steam engine. He flew over Paris at a speed of about 10 km/hr (about 6 mph). Giffard's airship could be steered only in calm or nearly calm weather. The first airship to demonstrate its ability to return to its starting place in a light wind was the La France, developed in 1884 by the French inventors Charles Renard and Arthur Krebs. It was driven by an electrically rotated propeller. The Brazilian aeronaut Alberto Santos-Dumont developed a series of 14 airships in France. In his No. 6, in 1901, he circled the Eiffel Tower. Count Ferdinand von Zeppelin, the German inventor, completed his first airship in 1900; this ship had a rigid frame and served as the prototype of many subsequent models. The first zeppelin airship consisted of a row of 17 gas cells individually covered in rubberized cloth; the whole was confined in a cylindrical framework covered with smooth-surfaced cotton cloth. It was about 128 m (about 420 ft) long and 12 m (38 ft) in diameter; the hydrogen-gas capacity totaled 1,129,842 liters (399,000 cu ft). The ship was steered by forward and aft rudders and was driven by two 11-kw (15-hp) Daimler internal- combustion engines, each rotating two propellers.

Massey Coal

Massey Coal Case A person is morally responsible for an injury or a wrong if: 1. the person caused or helped caused it, or failed to prevent it when he or she could have and should have 2. the person did so knowing what he or she was doing 3. the person did so of his or her own free will Question 1 Massey Energy Company should be held morally responsible for the deaths of the 29 miners. The U. S. Mine Safety and Health Administration issued â€Å"too much† citations for the violations in the mines Massey Energy Company owned.The company always challenged several of the citations and corrected enough of the significant and substantial violations to allow its total violations to fall below the level needed to force its closure. This means in terms of safety, the company only make significant safety change in order for their mines not to be totally closed but not make a major safety changes in order to follow all the guidelines of MSHA and eliminate all possible endangerment in t he mines. Massey should be held morally responsible because of the lack of effort the company put in to improve the safety quality in their mines.Question 2 Don Blankenship should be held morally responsible for the deaths of the 29 miners. Don wrote a memo stating that managers should concentrate on producing coal and not waste time responding to requests to fix things. It was not clear what had ignited the explosion of April 5 but it was almost certain that is was caused by accumulations of methane and coal dust. If Don had enforced the managers to focused more on the safety of the mines and the miners so that they are up to MSHA safety standards rather than only to concentrate on producing coal, the April 5 incident could well be prevented.Don Blankenship lack of care for the miners and prioritizing profit over safety are enough reasons for him to be held morally responsible for the deaths of the 29 miners. Question 3 MSHA should somehow be held morally responsible for the deaths of the 29 miners. First of all, the company does not operate up to the standard when it comes to protecting the lives of the miners. The agency was understaffed and its inspectors were overworked. Also, the week before the mine explosion, half of the agency’s inspectors failed to attend required training courses and the agency neither kept track of their attendance nor did it sanction them.Not only that, but the company can’t shut down a mine unless the total violations of these coal mine companies are above the level needed to force its closure. Most of the coal mine companies challenged MSHA’s citations and corrected enough of the significant violations so they fall below the shut-down level. This is irresponsible on MSHA’s side. Thy should enforce a tighter and stricter rules when it comes to violations. MSHA should not just imposed fines on the company but they should be more stern when it comes to safety violations by the company.Also, waiting until there is too much violations by the company to close the mines will endanger the lives of the miners. When people lives are on stake, MSHA surely are not up to the standard of that task. Question 4 The miners had some idea of the risks of working in the Upper Big Branch mine however that is not enough for them to be held any responsibility for their own deaths. Don Blankenship had released a memo to the managers specifically stating to ignore wasting time responding to requests to fix things. Managers then would be afraid to object to Don Blankenship requests since they could get fired.During the congressional hearing, survivors and relatives of those who had died testified. Most of the testimony states that they are afraid to go to management and express their fears of the lack of safety in the mine. They are afraid management would look for ways to fire them. So afraid of being fired, miners should not be held responsible for their own deaths because of the lack of freedom they h ave to express their feelings. Question 5 There is a huge difference between mines without unions like the Massey mines and other mines that had unions.The huge difference is the safety regulations. A union would fought for better enforcement of safety regulations to protect the miners. According to the testimony of Gary Quarles, the huge difference is when MSHA inspector comes to the mines. When an MSHA inspector comes onto a Massey mine property, the code words go out â€Å"we’ve got a man on the property. † When the word goes pit all effort is made to correct any deficiencies or direct the inspector’s attention away from any deficiencies. Also when an MSHA inspector comes to a Massey mine, he/she is only accompanied by Massey people.No coal miner at the mine can point out areas of concern to the MSHA inspector. While in union mines, workers at the mine would accompany the MSHA inspectors during the inspections. Workers also have the right to refuse to work in unsafe conditions without fear of their job. Clearly, in mines without unions like Massey, the people are trying to deceive MSHA inspectors to that they would not get citations for different violations. Seeing the huge difference in enforcing safety regulations, all mines should be forced to have a union. Question 6The average salary for all jobs in the United States is $43,000 while miners in the Upper Big Branch mine were paid $60,000. Even though a work of a miner required no more than a high school education, the risk of their job is very high, probably the highest. Wages will fail to provide a level of compensation proportional to the risks of a job when markets do not register risks because the risks are not yet known. For example, the health risks involved in mining or using a certain mineral such as manganese may not be known until many years afterward. In this case, wages will not fully compensate for risks.Workers also might accept risks unknowingly because they do not ha ve adequate accept to information concerning those risks. Workers don’t have the money or the tool to collect information needed to assess the risks of the jobs they accept. Workers might accept known risks out of desperation because they lack the mobility to enter other less risky industries or because they lack information of the alternatives available to them. Massey is only paying $17,000 more than the average of all jobs in the United States. Knowing all the risks as a miner such as exposure to methane nd all other lethal gases and also the high rate of accidents in Upper Big Branch mine due to poor safety regulations, a wage of $60,000 surely does not cover the all the risks that the miners are exposed to. Only $17,000 more on the wage of the miners than the average wage of all the jobs in the U. S. is not an ethical approach by the company. There is a far more safer job even though they are lower in wages. But the $60,000 in wages is not worth it for the miners conside ring all the job risks Massey doesn’t account for. So, Massey was not handling job risk in an ethically appropriate manner. Question 7Massey Energy Company did not fulfill a lot of ethical obligations. The company violated the ethics of care. An ethic of care says they we should care for those dependent on and related to us. The miners are dependent of the managers and CEO of the company to enforce tighter and stricter safety regulations, however Massey failed to do so. The company violated the ethics of pollution control. Massey was faced with the problem of disposing millions of gallons of coal slurry the mines were producing. They did not control their pollution of coal slurry into the environment, thus violating the ethics of pollution control.Massey also violated different rights. Positive rights state that duties of other agents (Massey) to provide the holder of the right (the miners) with whatever he or she needs to freely pursue his or her interests. The miners intere st is to have a high quality safety regulations in the mines and Massey failed to provide this interest. Massey also failed the fairness of wages and the fairness of employee working conditions. The wage they are paying to the miners are not enough to cover all the job risks the miners are exposed to in the mine. Massey also failed to provide proper working condition in the Upper Big Branch.

“50 first dates” Movie Review Essay

50 first dates was a fun and a colorful movie, which brings the audience into curiosity. The movie is about a guy named Henry trying to build a romantic relationship with a girl named Lucy. Henry before was in to short-term attractions to the tourist. He was afraid of commitment because of what he went through in college. He would jump from one sexual attraction to another not think anything of it. While Lucy who had a mental disorder called Goldfield Syndrome, which made her lose her short-term memory. Really had no chose on being in a relationship because she wouldn’t remember the person the next day. That all changed the moment Henry first saw her in the cafe. From then on Henry made all the effort he could give just to win Lucy’s heart. Despite the syndrome Henry managed to let Lucy know how much he loves her through a video tape that he takes every single day. In this way, Lucy will know what happened to her and the tape is used to remind her what she did the past days. Visual arts was important to Henry because without it he could’ve not let Lucy remember what happened to her. Besides the story of Henry and Lucy in 50 first dates, visual arts plays a big role in my life. Not only because it makes life more colorful, but to think that art can express itself into a greater way that is through what a man can see. Not only do the visual arts provide pleasure and creative inspiration, but they also help foster dialogue and bring important issues to the public eye.

Vincent Van Gogh Essay Example

Vincent Van Gogh Essay Example Vincent Van Gogh Paper Vincent Van Gogh Paper Vincent Van Gogh was born in 1853 in Groot-Zundert, which is located in the Netherlands, and died in 1890 at the tender age of 37. This story details his lack of acceptance in society during this period, in addition to how his paintings affected modern-day society, the critics, and the censorship of art. Van Goghs father was a Dutch protestant minister. In addition to Vincent, his father had other children: Anna, Willamina, and Theo, who was very close to Vincent.Theo went on to become a very successful art dealer through the acquisition and sale of impressionist paintings. Eventually, his father saved up enough to send his children to boarding school but it wasnt right environment for the young children. The children were forced to endure cold showers, lack of proper nutrition, in addition to not being able to form a bond with the other students. At the age of 15, Vincent was no longer interested in the mundane topics of school and withdrew from it. He wanted to follow his passion of painting, and he had a keen eye for color. From the early 1880s on, van Gogh was supported by his brother Tho, who was an art dealer in Paris who was financially backing Vincent. He corresponded frequently with Tho for most of his life, describing in detail his daily life and the ideas for his works. Later Vincent moved to Paris and found a whore named sin and she had already two children from previous guys but Vincent wanted to marry her. Van Gogh contracted syphilis from her and she later left him. He had started to believe he was an exile of the public. Vincent later wrote a man by the name Paul Gauguin and asked him to live with him. Gauguin wrote back saying your crazy, shortly after Gauguin left and meet up with him. Van Gogh and Gauguin got in a lot of brutal conflicts, after an argument one night Van Gogh cut off the lower portion of his ear lobe. These comflicts caused Gauguin to leave but hi

Biography of Chilean President Michelle Bachelet

Biography of Chilean President Michelle Bachelet Known for:  First woman elected as president of Chile; first woman minister of defense in Chile and Latin America Dates:  Born September 29, 1951. Elected president of Chile, January 15, 2006; inauguration March 11, 2006, served until 11 March 2010 (term limited). Elected again in 2013, inauguration March 11, 2014. Occupation:  President of Chile; pediatrician You might also be interested in:  Margaret Thatcher,  Benazir Bhutto,  Isabel Allende About Michelle Bachelet On January 15, 2006, Michelle Bachelet became Chiles first woman president-elect. Bachelet came in first in the December 2005 election but did not manage to win a majority in that race, so she faced a runoff in January against her nearest opponent, a billionaire businessman, Sebastian Pinera. Earlier, she was a minister of defense in Chile, the first woman in Chile or all of Latin America to serve as a minister of defense. Bachelet, a Socialist, is generally considered a center-leftist. While three other women have won presidential elections in the Americas (Janet Jagan of Guyana, Mireya Moscoso of Panama, and Violeta Chamorro of Nicaragua), Bachelet was the first to win a seat without first becoming known through a husbands prominence. (Isabel Peron was her husbands vice-president in Argentina and became president after his death.) Her term in office ended in 2010 because of term limits; she was reelected in 2013 and began serving another term as president in 2014. Background Michelle Bachelet was born in Santiago, Chile, on September 29, 1951. Her fathers background is French; her paternal great-grandfather emigrated to Chile in 1860. Her mother had Greek and Spanish ancestry. Her father, Alberto Bachelet, was an air force brigadier general who died after being tortured for his opposition to Augusto Pinochets regime and support of Salvador Allende. Her mother, an archaeologist, was imprisoned in a torture center with Michelle in 1975 and went into exile with her. In her early years, before her fathers death, the family moved frequently and even lived in the United States briefly when her father worked for the Chilean Embassy. Education and Exile Michelle Bachelet studied medicine from 1970 to 1973 at the University of Chile in Santiago, but her education was interrupted by the military coup of 1973 when Salvador Allendes regime was overthrown. Her father died in custody in March of 1974 after being tortured. The familys funds were cut off.  Michelle Bachelet had worked secretly for the Socialist Youth and was imprisoned by the Pinochet regime in 1975 and held in the torture center at Villa Grimaldi, along with her mother.   From 1975-1979 Michelle Bachelet was in exile with her mother in Australia, where her brother had already moved, and East Germany, where she continued her education as a pediatrician.   Bachelet married  Jorge Dvalos while still in Germany, and they had a son, Sebastin. He, too, was a Chilean who had fled the Pinochet regime. In 1979, the family returned to Chile. Michelle Bachelet completed her medical degree at the University of Chile, graduating in 1982.  She had a daughter, Francisca, in 1984, then separated from her husband about 1986.  Chilean law made divorce difficult, so Bachelet was unable to marry the physician with whom she had her second daughter in 1990. Bachelet  later studied military strategy at Chiles National Academy of Strategy and Policy and at the Inter-American Defense College in the United States.   Government Service Michelle Bachelet became Chiles Minister of Health in 2000, serving under socialist President Ricarco Lagos. She then served as Minister of Defense under Lagos, the first woman in Chile or Latin America to hold such a post. Bachelet and Lagos are part of a four-party coalition, Concertacion de Partidos por la Democracia, in power since Chile restored democracy in 1990. Concertacion has focused on both economic growth and spreading the benefits of that growth throughout segments of society. After her first term as president, 2006 - 2010, Bachelet took a position as the Executive Director of UN Women (2010 - 2013).

To what extent has disintermediation helped decrease the transaction Essay

To what extent has disintermediation helped decrease the transaction risk of purchasing items by consumers - Essay Example Previously the facilitators and gatekeepers were known as knowledge brokers or intermediaries. Disintermediation has changed the role of historical knowledge brokers and the traditional knowledge. Companies can deal with the customers directly through online process instead of involving traditional intermediaries. This leads to the reduction of operation cost while serving customers. It can help companies to sell products directly to the customers in an economical way. The transaction risk of purchasing items can be decreased by the introduction of disintermediation. This essay highlights the application of disintermediation and its importance in reducing transaction risks. E-commerce can be considered as an essential mode of purchasing and selling of goods and services. In this modern era of globalisation and technological advancement, each and every multinational organisation is trying to purchase business resources and sell finished products to end-customers online in order to reduce business operation cost. Disintermediation can be defined as the elimination process of monetary intermediaries. In the 20th century, several organisations used to depend upon the activities of brokers and intermediaries in order to sell their products and services. Organisations had to pay a certain amount of commission to these brokers against the percentage of goods sold. It actually increased the business operation cost of the organisations. Slowly and gradually the management of several leading organisations introduced e-commerce business concept in order to communicate directly with their customers. It eliminated the necessity of brokers. Therefore, the organisations succeeded to reduce additional business operation cost. The involvement of several traditional intermediaries can create transaction risks as these brokers can do some wrong activities with the personal information of customers. Therefore, disintermediation can help