Role and Functions of Law Paper Essay Example | Topics and Well Written Essays - 750 words

Role and Functions of Law Paper - Essay Example This paper outlines the roles and functions of law in the well-being of a venture in the corporate sector. It also outlines the necessity of business law professionals in a global perspective. In many occasions, law takes a significant role in regulating social behavior and supplying ethical standards in the society. This is evident from the rules of conduct, measures to enforce the rules and an effective channel of settling disputes. In the current society, laws play a vital role in peace keeping, promoting the freedom of business persons and checking power of the government. The laws are bound together by constitutions, statutes and treaties. In this case, constitutions establish the fundamental principles of government in regulating the commercial activities of a given venture. At the same time, the statutes and common law involve elected representatives of the legislative branch of the state in implementing the rules at hand. On the other hand, the treaties and executive laws are laws enacted between states and countries or president and governors. Such laws regulate the economic and political well-being of a given state in running its commercial activities. That is why they are classified in different categories in regard to their necessities in commercial activities in the society. ... These rules benefit the society in various ways and must be uphold in governing a business venture. It entails maintaining order and letting business partners and customers understand the ethics of the business. At the same time, criminal law assists in resolving disputes and conflict between quarrelling individuals. Over the years, the laws have been used in identifying conduct and protecting individuals and property. This secures the wellbeing of business people and facilitates their survival probability in the market. That is why the government reinforces criminal laws that safeguard civil liberties and ensure a smooth functioning of the business (Clarkson, 2005, p, 253). Substantive law in investments is not an exceptional in regulating the rules and ethics of the business. In a free market, substantive laws are used as statutory laws that define the rights and duties of every individual in the commercial set up. The rules confer legal and social rights to the business persons th rough guidelines enforced by government bodies. In most cases, it encompasses principles of right and wrong before outlining the conviction of the case. Commercial entities use substantive law in resolving issues related to the rights and freedom of citizens. The law establishes a basis for the extent of freedom of individuals to own property or run business at a given place. In return, all the members of a populous business set up are obligated to respect the business and property of commercial entities. When carrying out substantive law, the court plays an upper hand in examining the situation and determining the conduct of the parties alleged. In either way, the court resolves the issues at hand based on the values of business surrounding the commercial

Persuasive memo Essay Example | Topics and Well Written Essays - 500 words

Persuasive memo - Essay Example While I respect your professional background, I believe that this is less of an identity and more of a description of a particular aspect of our business model. In reality I believe that Persuade Cafà © suffers precisely from this lack of corporate brand. The following suggestions work within this recognition to both improve business efficiency and establish a more thorough brand identity. While I understand you are opposed to the introduction of t-shirt sales, I believe that our business has simply gone about them wrong. Rather than implement them as a kitsch item with a one-time slogan, they could be constructed with a brand identity like Nike’s that is less about advertising the company and more about embodying its core values. This way the shirts would establish this emotional connection with the consumer and constitute a new mode of in-store revenue. Another point I took contention with was your downplaying of in-store dà ©cor. You indicated that dà ©cor was unnecessary as quick service was the primary goal. I believe even for fast transactions it is important to pay attention to the in-store dà ©cor as this send a message to the consumer about the stores’ values. The employee surveys indicated that training programs were clearly lacking. I believe it would be effective for the corporate offices to hire an instructional designer to establish an e ffective and efficient corporate training program that could ensure new employees are brought into the company in the proper way. Additionally, long-term career opportunities and advancement options could be established. Ultimately, I believe all the problems at Persuade Cafà © stem from a lack of a strong corporate identity. If the company then is going to come out of their Wall Street difficulties that must establish more a market niche. If the company’s intention is fast service, then we need to find a way to maximize the quality of the items in as fast a way as

Black Female Identity In Black Female Rap Hits Cultural Studies Essay

Black Female Identity In Black Female Rap Hits Cultural Studies Essay Rap is considered a type of music which serves as a means of expression for those who feel alienated and outraged in American society for certain reasons. According to Tricia Rose, (or you need to provide the names of the many scholars that you have in mind in the footnote) hip hop in America originated from disadvantaged neighborhoods and served as a voice for people who lacked post secondary education and had difficulties in finding a job in the new post-industrial service sector economy. In the early beginning rap artists rapped about poverty, racism and injustice. As the genre was developing, rappers would look for inspiration in other aspects of their every life. Male/female relationships would appear as a common motif in their songs. As discussed in the first chapter, misogynistic messages could be found in a great share of male rap hits. Although rap has been associated mainly as domain of men, female contribution to this genre is also significant. Hence it is worth examining how their legacy contributed to the black female image in the United States. It is also important to note how the messages in their songs differed from those of male rap artists. In this chapter I am going to focus on the motifs of black female identity which permeated the lyrics of female rap hits starting from the late eighties through the beginning of the twenty first century. I will support my analysis by referring to the works of literary black hip hop culture critics such as Tricia Rose, bell hooks, Gwendolyn D. Pough or Cheryl L. Keyes. The findings presented in this study will be based on the existing researches on the subject as well as my lyric interpretation of Billboards Hot Rap Year End Charts. One of the recognized social theorists, Patricia Hill Collins, claims that much of the contemporary social phenomena is understood and analyzed from the European, white male standpoint. Moreover, by this approach black women in particular have been perceived as non-human, commodified and objectified. Needless to say, it is important to counterbalance this approach by interpreting black womens lives from their perspective. I find artistic works of female rappers, as well as their interviews to a be a great source for such a counter analysis. Female rap artists would oftentimes identify themselves as belonging to a certain crew or would use the words as fly, attitude, queen, diva while describing or referring to one another. Based on those self imposed labels, Cheryl L. Keyes distinguishes four prevailing types of female rappers: Queen Mother, Fly Girl, Sista with Attitude and Lesbian. These categories reflect certain images, voices and ages of African American women. Interestingly eno ugh, rappers assigned to these groups marked their presence on the hip hop scene in this particular order but, as Keyes noted, they can swing between these teams or belong to a few concurrently. According to Keyes, the first group Queen Mothers consists mainly of early female rap pioneers of the 1980s such as: Queen Latifah, Roxanne Shante or MC Lyte. They express strong connection to their African heritage by calling themselves Nubian queens, and wearing ethnic clothes and jewelry. The symbol of queen mother may be supposedly rooted in African court tradition. Mothers of kings in many African kingdoms used to be cult objects and granted special privileges. Queen Mothers in hip hop culture also consider themselves as strong, intelligent black women responsible of spreading the word among the community. They discuss issues similar to their male counterparts marginalization, subjugation, and hardship of an urban life. A theme of their concern would be also heterosexual advances of men toward women, as well as domestic violence, and male sexism. These female rappers tended to present black women in their songs as self assured and independent . Similarly to male rappers, they would aim to challenge racist white supremacy by their music. Whilst black males in order to empower themselves oftentimes resort to sexist notions addressed towards their female counterparts, Queen Mothers do not apply the same strategy of subordination. As the excerpts from the songs presented in the first chapter show, many male hip hop artists depict women merely as sexual objects and generally cast derogatory light on them. Some black culture critics, as bell hooks, claim that male gangsta rappers engage in this behavior because women supposedly emasculate black men, negating their manhood and reducing the respect received from others. The critic also states that most black males lack strong male (father) models to look up to. They are being convinced throughout their childhood that they are not destined to grow up as successful, strong, virtuous males. Instead they receive education how to become emotionless thugs. hooks blames the mass media for perpetuating the image of a strong, angry black woman as opposed to black castrated male who is not able to provide for his family. Other reason for that may be the fear of female sexuality, thus women must be controlled. Queen Mothers demand respect not only for black community in general but for black women in particular. This causes a huge inner identity conflict among black women, whether to be loyal to their ethnicity and race or gender. Extending the theory of black feminism to rap, black female rappers provide back lashing voices against male sexism and misogyny. However, being a black feminist should not mean rejection of the African heritage. The African legacy may be utilized as an additional source of strength and power in this struggle. Tricia Rose in the her book Black Noise argues that in the late 1980s and early 1990s pioneer female rappers although refraining from calling themselves feminist, expressed three feminist standpoints: female empowerment, agency, and independence. They would rather call themselves womanists as they did not feel much connection with the predominantly white second wave feminism movement. Moreover, they felt as having been overlooked or even purposely excluded by white feminists in their struggle for female empowerment. These artists rejected and challenged representations of women as simply sexual objects. Rose states that they use rap music as a platform of dispute between other female and male artists, and their audience in general. The most noticeable Queen Mother on the hip hop scene is Dana Queen Latifah Owens. Although latifah in Arabic means feminine, delicate and kind she proved to be also a strong and influential rap artist. At the young age of twenty one, she became well acclaimed artist. Despite her young age, her maternal behavior and mature approach to life made her to be perceived as a Queen Mother. Although she would find such comparison flattering, she tried to distance herself from being labeled. She would call herself a queen because every black female is a queen to her. The reason why Queen Latifah and other rappers have been allocated to the group of Queen Mothers may be linked to the othermothers phenomenon in black African community. Patricia Hill Collins elaborates on this notion in Black Feminist Thought. She claims that black women take a significant part in fostering of the black society in the United States. They have developed an image of a strong black woman who contributes to the whol e black community well-being. The notion of motherhood in general, whether invoked by bloodmothers or othermothers, has powerful connotation. It seems that African American community seeks for strong mother figures not only in real life but also on the hip hop scene. Queen Latifah reflects the image of othermother by taking up serious political-economic issues of the black community in her lyrics, as in The Evil that Men Do where she raps about struggle of women on welfare. Another example of a strong political commentary is Queen Latifahs song Ladies First. She focuses here on promoting womens importance and clamors for their equal treatment. She raps about the need for sisterhood which prompts women to support each other. The notion of sisterhood is emphasized here by the fact that the artist collaborates with another black European female rapper, Monie Love. They feel connected with each other by the bonds of the same gender and race. This is a typical approach of women of color engaged in the Third Wave Feminist Movement in America. The concept of global sisterhood coined by the Second Wave feminists is questioned and challenged here. Black feminists manifest more connection with other women of color from different countries or countries of their origin than with white middle class women from the United States. The video to Ladies First is also a tribute to African American womens history featuring images of activists and abolitionists as Rosa Parks , Angela Davis, Harriet Tubman, or entrepreneurs as Madame C.J. Walker. The video also features the image of Winnie Mandela which may serve as a commemoration of the struggle against segregation in South Africa as well as emphasis on the concept of global black sisterhood. The rappers bring back these images into the light in order to re-inspire all women of color and prove they are capable of achieving the highest goals as breaking the racism and sexism. Queen Latifah in her Grammy Award-winning song U.N.I.T.Y, as one of the first female artists does not only prove her rapping skills but also takes up the issues which divide black community. She focuses here on perpetuated hatred directed by black males toward black females. She answers back to males who use the insult bitch in reference to women. She does so by using similar forms that are used by many of their male counterparts to denigrate women. By the use of vulgar language she reclaims those forms for women. Another pioneer rapper, MC Lyte in her song Paper Thin also makes a black female a subject. She brings her to the center of discussion by rapping about the constrains of her (own?) intimacy and setting the rules by which she will date a man. According to Rose, the above mentioned artists messages are both emancipating and liberating for women. They rebel against the restrain of black female voices, offering counter hegemonic perspectives. Female gangsta rappers in particula r, have created and imposed their own definitions of womanhood through their use of vulgarity, voice intonations, and sexuality. Although most female rappers identify themselves by belonging to specific rap crews, some of them would fall from one category to another or exist in many simultaneously. As an example of such a swinging artist may serve Yo Yo. The rapper and activist when perceived through the prism of her artistic and social work would be allocated to the group of Queen Mothers. Her songs are devoted to her view on the political issues and black feminism. She is the founder of the group Intelligent Black Women Coalition (I.BW.C.) which aimed to fight against racism and sexism. Yet, Keyes claims that her style and attire would suggest she also fits the category of so called Fly Girls who gained recognition on hip hop scene mainly in the nineties. The origin of the new meaning of the word fly dates back to the sixties and seventies and describes someone wearing fancy clothes. The style has been presented in the blaxploitation movies like The Superfly (1972), Shaft (1971), The Mack (1973) or Foxy Bro wn (1974) and then adopted by the black youth in the eighties and nineties. Indeed, what distinguished Fly Girls from Queen Mothers at first sight was their sense of fashion. Queen Mothers tried to affirm their eroticism that refrains from the nakedness and exposure of Western styles by rejection of miniskirts or high heels. Fly Girls did not fear to wear tight clothes which accentuated their sexuality. They tried to counterbalance Western European beauty canon by showing the beauty of black female body, accompanied by eye catching hairstyles, shiny jewelry and suggestive dancing. By doing so they made a statement against the white supremacist stereotype of the black round female body being undesirable. It was their fashion style that made them not only heard but also visible. The male hip hop group the Boogie Boys describe a fly girl as: [Woman] who wants to see her name, her game or her ability. . . she sports a lot of gold, wears tight jeans, leather miniskirts, a made up face, h as voluptuous curves, but speaks her mind. The most prolific and well pronounced Fly Girls of hip hop scene is undoubtedly the trio Salt- N- Pepa. They aspired to be acknowledged as models of real independent and successful black women of the nineties. They reached the peak of their popularity in the early nineties by releasing controversial hits like Lets Talk About Sex (1991), What a Man (1993), or Shoop(1993). While the first mentioned hit raised awareness about safe sex, the other songs can be interpreted as manifestation on female sexuality and appraisal of men in terms of friendship, love and intimate heterosexual relations. Lyrics from their popular song Aint Nuthin But a She Thing, again typify messages of their powerful womanhood: Im a female, and I got it goin on /Dont be fooled by my s-e-x/It aint that simple, Im more complex/Lets keep moving forward, girls, never look back. In this song artists are exchanging ideas with women and men in general, warning men not to rely on clichà ©d notions of gender roles when in teracting with women. They refuse to be considered as a weaker sex. They prove of their ability to work as hard as men, yet their intention is not to empower, or emasculate men. Similarly, they are passing on the same message to women while concurrently urging these women to progress, not regress, in their thinking and behavior. Such messages permeate most of the Salt N- Pepa top hits. Many examples of the Fly Girls songs take focus on female agency in male/female relationships perceived from the womens point of view. In the chorus of her song, Whats Up Star, Suga initiates the interaction with males: Whats up star, Id like to get to know who you are/Lets have drinks at the bar/And if I like what I see then the drinks is on me. While men are usually considered to be the initiators in heterosexual relationships, here the artist takes it over and demonstrates her empowerment on this field. By doing so she violates an unwritten procedure of male-female courtship. She breaches the gendered norm of conduct. Instead of waiting for a man to approach her with an offer to buy her a drink, she would rather sit in judgment and contemplate over possible suitors. Upon positive evaluation of a potential mate she offers to buy him a drink. Another example of assuming power comes from a rapper and bass dancer, MC Luscious, who in her song Boom! I Got Your Boyfriend seizes another hypothetical womens partner: Ill take him, shake him, ring him out/ Ill show your man what its all about./ So when he tells you its the end./Thats when you know I got your boyfriend. Her use of the verbs take, shake, and ring in reference to her male lover illustrates the control that she maintains over him. She outdoes her female competitor by articulating her ability to sexually expose what the girlfriend cannot to the boyfriend, leading to the termination of the relationship. Thus, she demonstrates her control and manipulation of the lover and eventually her supremacy over the female opponent by stealing her boyfriend. Although deceitful and potentially unethical, MC Lusciouss desires, and behaviors are at the core of attention in her song. Another significant group of Fly Girls worth noticing is TLC ( Tione T-Boze Watkins, Lisa Left-Eye Lopez and Rozonda Chilli Thomas). Their popularity had been quickly developing since their debut in 1991 and reached its maximum in the second half of the nineties. They spread similar messages to the other Fly Girls like rising awareness about safe sex (Waterfalls) or fighting with women insecurity (Unpretty). They also introduced more diverse fashion sense. Instead of accentuating their fit bodies with tight clothes, they would wear baggy pants as a symbol of solidarity with women of less flattering shapes. Similar approach was taken by another Fly Girl Missy Misdemeanor Elliot. Being a successful writer and producer paved her way to the enormous success in the music industry. In no time she was offered a possibility to launch her clothing line and appeared in GAP and Adidas commercials. The fact that full-figured Missy became a model of the established clothing brand could be perceiv ed as groundbreaking in the sphere of perception of black female bodies. She serves as a role model to many black women who doubt in their attractiveness. As during the late nineties rap became commercialized, gained greater audience and shifted to mainstream it is worth examining what were the messages conveyed by the female rappers. During this time some female artists were as popular and selling as many records as men; for example, Lil Kim and Foxy Brown both had albums that sold one million copies. Contemporary female rappers of the late nineties and the beginning of the twenty first century also endeavor in empowering and subversive mission against male domination, but the lyrical content of their songs show surprising and alarming similarities between them and male rappers. This may be one of the reasons why these female rappers gained more commercial recognition than the pioneers. As means of empowerment they apply the strategy of giving the attitude and answering back in a rude manner to their male counterparts. This group of female rappers fall into the category of Sistas with Attitude which includes such popular rappers as Fo xy Brown, Lil Kim, and Da Brat, or Sis, or Eve. The characteristic of their style is the employment of the same symbolic speech and behaviors as their male fellow rappers. It may seem that by doing so they show (try? unclear) to be equal to men on every level. The lyrics of their songs included motives of indulging in hedonistic activities as partying and smoking marijuana with their men, seducing, harassing, and sexually emasculating male characters; as well as disrespecting (dissin) their male and female counterparts. Although so called dissing in female rappers songs is mainly directed at male sexism, an analysis of contemporary female rap songs reveals that there are instances the same strategy is aimed at women. It is well visible here that Sistas with Attitude seek for their self empowerment by all means. The content of songs with attitude is abundant in vulgarity. The use of derogatory terms may be interpreted in a positive way. I trace some similarities between Sistas with Attitude and some of the Third Wave of feminism representatives. Similarly to them, female rappers reversed the pejorative meaning of vulgar words addressed to women.Sistas may be considered a coarser, clad version of Third Wave of feminism Girlies or Riot Grrls. These were usually members of underground punk bands who addressed issues as rape, female sexuality, domestic abuse, and female empowerment. Same as Sistas they also adopted derogatory, insulting words as cunt bitch slut in their vernacular. By writing these words on their skins or t-shirts they ridiculed and nullified their derogatory meaning. On the one hand, reclamation of the frequently used word bitch may be perceived as a positive way of self empowerment or as providing healing liberation. Other critics claim that this may bring worse returns as the message of female empowerment seem to be diminished and eradicated by female self-objectification. One of the most reoccurring motives found in female rap lyrics is their swaggering feminine self assurance. This characteristic of rap has its roots in part of African-American oral tradition of toasting , where the toast-teller employs in verbal self- enhancement, and presents himself or herself as the dreams of his [or her] Black audience and symbolize for them triumph and accomplishment against the odds. For instance, in Sittin on Top of the World, Da Brat writes: Im on top of the worldà ¢Ã¢â€š ¬Ã‚ ¦/Girlfriend offender cuz they mans think Im all that/ One of the baddest bitches on the planet. She highlights how she is so bad, meaning great to such extent that she aggravates other women because their men find her beautiful. Another fitting example of braggadocio can be found in Eves song What Ya Want, writing Popular since I started my lifeà ¢Ã¢â€š ¬Ã‚ ¦/ Every thugs dream wife, see the love in they eyes/My time to shine, whole package make her a dime. In these lyrics, the rappe r is presenting herself as popular, and good-looking to every male and a perfectly shaped physically ( a dime in hip hop vernacular). Many rappers enhance their sense of attractiveness by emphasizing their possession of precious objects that others cannot afford. Foxy Brown, who adopted her moniker from the seventies blaxploitation movie protagonist of the same title, in Ill Na Na raps: Uhh, rollin for Lana, dripped in Gabbanaà ¢Ã¢â€š ¬Ã‚ ¦/And yall gon see by these mils I possess/Never settle for less, Im in excess. Foxy highlights here the fact that she wears expensive womens designer clothing that working class and middle-class individuals could not afford. Furthermore, the audience gets the message that Foxy earns millions of dollars from her rapping. She also admits she is not willing to settle down and start a family but would rather live in abundance of material goods on her own. A vast majority of the female artists mentioned owning luxurious products of mass consumption. Obviously, possession of extravagant material goods are crucial for many contemporary female artists. Material success, fame, and sexual satisfaction is their achieved American Dream. Similarly to male rap artists who glamorize life a of a pimp, these female artists present themselves as physically attractive to possible mates as well as in possession of goods that regular people do not and cannot acquire. This type and degree of overconfidence permeates throughout rap music and is common to both sexes of rappers. It illustrates artists abilities, or their dreams, to overcome obstacles (unattractiveness, lack of money) and eventually achieve (sexual and material) success. The partying, alcohol and drugs abuse is a frequent theme also in Sistas with Attitude rap music. In the overall sample of a sociologist and anthropologist Matthew Owares study of 44 female hip hop songs of the nineties, in each song there was an average of one-and a-half references made to alcohol or drugs. For instance, in her song Deeper, rapper called Boss refers to both alcohol and drug use. In these lyrics, Boss is indulging in a popular malt liquor, and also smokes chronic, a strong form of marijuana mixed cocaine. Another song by Queen Pen, Party Aint a Party, presents: Im tipsy from the cab, down the whole bottle of Henney/ Is you dealing with the cat thats blunted. Queen Pens alcohol is Seagrams Hennessy and blunted means being under the influence of marijuana. These female rappers refute the stereotype that women refrain from hard alcoholic drinks and illegal drugs. These women depict themselves as being equal to men by engaging in similar potentially harmful behaviors. Another feature of rap music that is often taken up by female rappers is disrespecting or dissin, which is the act of verbally insulting an opponent. Dissin allegedly has its origins in West Africa, among tribes such as the Efik in Nigeria and later could be found in early African-American oral traditions. Geneva Smitherman writes women rule when it comes to signifyingà ¢Ã¢â€š ¬Ã‚ ¦female rappers use this age-old rhetorical strategy to launch critical offensivesà ¢Ã¢â€š ¬Ã‚ ¦. Traces of such style can be found in the verse rapped by Heather B.: Fuck how much you sell cause, I read your album cover/You couldnt write a jam if your last name was Smucker. As jam may also mean a hit song she ridicules here the amount of records sold by her opponent while dissing his writing skills contrasting them with a popular food product brand Smuckers Jam. Most disrespecting attitudes were pointed at males who attempted to pursue women with pretentious tales of sexual gratification. While some rappers resorted to warning of the potential suitor who must approach them in a courteous manner or gets rejected, other rappers would openly ridicule males sex skills and their fear of womens sexuality. Considered to be one of the most overt and explicit rappers, Lil Kim in Hardcore rhymes: The sex was wack, a four stroke creepà ¢Ã¢â€š ¬Ã‚ ¦/(later he asked) Could he come over right fast and fuck my pretty ass?/Ill pass, nigga dick was trash. The rapper sets here her own conditions for a sexual intercourse. She keeps men under control and reserves the right to choose her partner by assessing his sex skills. She also implies what is surely feared by most of the heterosexual males to be ridiculed by a woman for poor sex performance. Black males, in particular the ones who have been trying to conceal the image of an emasculated black man, may fee l highly sensitive about it. As many instances of male rap hits presented in the first chapter show that they tried to apply many strategies to regain their control over women. Boasting about their sexual hyper skills was a frequent topic. Gangsta Boo, a successful Sista with Attitude of the late nineties and early twenty first century, touches upon similar themes in her lyrics: Ha-ha, hey, Ladies check this out/ Well, let me tell this story about this nigga/ With a little dick but when its hard, hes swearin it (is) bigger/ Im not to be the one guess you aint got much to offer. Here, Gangsta Boo speaks directly to women about false male machismo. Boo, similarly to her counterpart Lil Kim sets the norms here and evaluates whether her possible mate lives up to her expectations. When finds out that the man is poorly endowed, she ridicules him in front of other women. Hence, as Tricia Rose writes we have women speaking to men, engaging in critiques of supposed male sexual prowess; in addition, they are speaking to other women about the failed attempts of these men to satisfy them sexually. These disses provide a female response to male rappers chauvinism, misogyny and bragging about their sexual potency. Similarly empowering themes also permeate throughout the songs and lyrics that present female sexuality. Several popular female rap artists depicted themselves as explicitly sexualized. Lil Kim in one of her songs vulgarly demonstrates her acting upon a partner and presents herself as not submissive in sexual relationship. She clearly rejects here the romantic archetype of a pure virgin who is overtaken by more experienced lover. Yet, Kim is not a ho, in hip hop vernacular, because her sexuality is not being exploited by her mate, she does not submit to his wants or desires for his satisfaction; rather she gains sexual gratification from this encounter. In hegemonic discourses surrounding womens sexuality, women are silenced or are not allowed to derive pleasure from sexual intercourse with males. Kim articulates her pleasure. Oware in his study notes also another explicitly sexual song of Lil Kims fellow sista Trina, where she raps: G-string make his dick stand/Make it quick then slow head by the night stand/See I fuck him in the living room/I make him eat it while my period on. Similarly to Lil Kim, Trina controls the sexual relationship with her male partners. Also, in her narrative, she makes her male partners perform oral sex while she is menstruating, a level of vulgarity that many heterosexual males would find mortifying. Although this new level of vulgarity was introduced mainly by Sistas with Attitude, similar motifs can be seen in the songs of before mentioned Fly Girls such as Salt-N-Pepa. Even though they characteristically had lyrics that empowered women, they also had lyrics where they sexualized themselves: I throw it like a pitcher, let my sex appeal hit ya/ Game so sharp that it split ya. The quoted single Gitty Up was released in 1998 which may imply that some Fly Girls opted to adjust to the common explicit, raunchy style of the late nineties and first decade of the twentieth century. Similar path was chosen by some representatives of Queen Mothers who also shared similar coarse style in some of their late nineties songs. MC Lyte in one of her Grammy-awarded songs raps about a ruffneck but she does not condemn his involvement in criminal activities there. Instead she assures her listeners what is her main interest: But he dont gotta be large to be in charge/Pumpin in and out and out and in and here we go/Hes got smack it, lick it, swallow it up style. As we can see in aforementioned examples, sexually explicit lyrics exist in second wave 1990s female rappers songs. Furthermore, some female pioneers who are known for songs espousing the positives of womanhood also employ overtly sexual lyrics in some of their songs during this time. They risked their well established, positive image by collaboration with the controversial, coarse style of rap which gained prominence recently. This contradiction potentially undermines any empowering messages that these rappers used to convey. Sistas With Attitude did not only present themselves in overly sexualized ways, but as stated before they also used language that would be considered derogatory and demeaning to women. The majority of the female artists in my sample referred to themselves or other women as bitches. Reclamation of bitch by female rappers may be perceived not only as a tool for self empowerment as Queen Mothers and Fly Girls would argue. The word metaphorically translates as a de meaning and derogatory word usually targeted towards women. However, the word holds multiple meanings in rap music, particularly in songs by female rappers. Whilst Fly Girls would explain the word denotes a positive and strong woman, Sistas with Attitude extend the definition to an assertive female who subverts patriarchal supremacy. In her song She is a Bitch, Missy Elliott uses the word bitch to describe a person with lyrical skills, who can motivate and excite an audience. Self-evident from the title, Da Baddest Bitch rapper, Trina, metaphorically speaking, expresses how she is the best at rhyming and sexual activities. Following in the tradition of the bad nigger tales of the late nineteenth century, these bad girls of hip hop present themselves as the best at their craft, although employing non-normative and masculine language. According to Rose in cases where females music departs from males there are more instances of empowering lyrics about women. Although these female rappers lyrics consist a lot of references to indulging in low entertainment as consumption of alcohol and drug, as well as engaging in disrespecting acts of verbal abuse, several songs found in the Billboard charts deal with more serious issues. There are songs that take into consideration domestic violence, female self-determination and power, and sexuality from the perspective of women. For instance, in her song, Eve casts a bright light on the matter that is seldom discussed in rap music and in the African American community domestic violence: How would you feel if she held you down and raped you?/What kind of love from a nigga would black your eye?/Smacked you down cause he said you was too tall for him, huh? Female rappers while talking about various issues also shared other similarities with male rappers, such as excessive use of v iolent lyrics. How could you beat the mother of your kids? In this song Eve argues from the standpoint of the victim. Her female friend is beaten, raped, and eventually killed by her abuser. In the song she asks the victim about why she stays with the oppressor and later she confronts him about his actions. In the end, Eve kills the abuser. Her song reverberates as a warning, alarming all women against becoming

Censorship letter (the bluest eye) :: essays research papers

I believe in the fact that everyone has their own opinion and the right for freedom of speech and press. People might say that I have no opinion or that I dont know what I am talkin about because I am under 18, but I still stand behind my opinion. The recent controversy over the censorship and banning of Toni Morrisons "The Bluest Eye" is simply a group of people trying to give thier opinion. They got their right and where able to challenged the book, but are now taking this too far. I believe this should be eliminated and they should not be able to get their way by threatening their point. The mother who has challenged this book has every right to censor what her child reads. As for other parents they might want their children to read this book. I dont see how this women really sees herself as Bakersfields "parental figure" and takes it among herself to say what other peoples children may read. Personally I feel as if she thinks me and my peers too stupid to understand the meaning of the book, and not mature enough to seperate the reality of those 11 "pornographic" lines. Sex, incest, and rape are all things that are real and happen in our world. Many children are exposed to these unpleasant realities. I believe that this women is out of touch with her daughter if she thinks that her daughter does nott know what these things are. I am very insulted at the fact that she thinks it her job to take on the responsibility to choose what I can not read. I have two parents already that make fine descisions for me, I don't really need another one. Those 11 lines are said to be pornographic and probably are when taking out of text. Those 11 lines are merely particles of the total piece of literature. I have not yet read "The Bluest Eye," but plan to. This book is said to be very eduactional and a great piece of literature. Should students really be banned from reading this book because of 11 lines? If any parent does not want to have their child read a book they have every right to not let them, but this women should have no say over any one elses child except her own. Also I think it very ridiculous of her to carry this on any further than it has already gone.

Jean Kilbourne’s article “Jesus is a brand of jeans” Essay

The thesis of Jean Kilbourne’s article â€Å"Jesus is a brand of jeans† is that everything in the world is just a stuff to be consumed or to be used to sell people something, and changes peoples’ outlook. Relationships, for example, are used to sell people jewelries for their loved ones. Other advertisements take advantage of emotions to sell their products. Ads create a climate of cynicism. â€Å"Ad after ad portays our real lives as dull and ordinary, commitment to human beings as something to be avoided. † 2) Jean Kilbourne is addressing everyone who is also the audience of advertisements—that is, every one of us. Kilbourne used particular advertisements to prove the thesis, and quotes from expert opinions. The method is effective in proving the point but it remains to the individual reader whether to believe in such stuff or to just dismiss it as mere paranoia. 3) Jean Kilbourne has a very sound argument. With the use of examples, one could not help but think that advertisements propose a concept that material things are more valuable than humans—that peoples’ lives are dull and that their products are necessities to make life worthwhile. Part III One passage that I found interesting in the Jean Kilbourne’s article â€Å"Cutting girls down to size: The influence of the media on teenage body image† is that nearly half of the participants in a study that was conducted to determine the effects of magazines on teenage girls â€Å"reported a desire to loose weight because of an image in a magazine, but only 29% were actually overweight. † This gives a summary of what the article is all about and goes to show how stereotyping from advertisements could influence how one looks at things, even personally.

Ha Noi Opera House, Long Biên Bridge and Temple of Literature

Ha Noi Opera HouseHanoi Opera House is a theater in central Hanoi, Vietnam, and is considered one of the architectural landmarks of Hanoi. It was built by the French government. Hanoi Opera House occupies an area of 2600 square meters.Behind the stage is the administration office, chamber of 18 pages, 2 studio theater, a library and a conference room. Through the vicissitudes of history, the Hanoi Opera House is also home to witness the first day of peace of the capital. Present, has been refurbished quite a lot but this place still retains the characteristics of the cross-cultural Vietnamese – French †¦The Hanoi Opera House is an architectural work is incomparable with the price outstanding value of history, culture, architecture and art. Can see the Opera House as an integral part of urban and architectural capital, contributing to the establishment of our country faces today in the cultural field. For over 100 years old and works in Hanoi Opera House exists as a symbol of architectural space, cultural and political capital 1,000 years old.Long Bià ªn BridgeLong Bien Bridge is the first steel bridge across the Red River in Hanoi, a length of 1862 built by the French. At that time, Long Bien Bridge is the largest bridge in Indochina and is one of four huge bridges in the world. But do not take pride that the long term, such a tool is built primarily by the purpose of colonization, the bridge soon to bear the buckling his war wounds.Old bridge is an important transportation hub, became the meeting place between urban and rural, one the banks still appear the floral field bowls, one side of life with urbanization. Today, trains, motorcycles, bicycles and pedestrians are still crossing the bridge. Some parts of the bridge is intact, but most have been repaired by the damage. But the bridge  is still there as a significant evidence of war and history.After more than a century of existence, the Long Bien Bridge has a familiar image for many, many gen erations and became a cultural icon, the history of Hanoi. For Hanoi, almost everyone kept a memory of this bridgeTemple of LiteratureVan Mieu – Quoc Tu Giam is a monument rich diversity and contains many precious human values of Hanoi in particular and Vietnam in general. Covering an area of 54,331 square meters, including: Lake Van, the Van Mieu – Quoc Tu Giam and park Giam. The value of history and culture of the Temple of Literature was confirmed during thousands of years.Quoc Tu Giam is where the examinations held important national stature and train talented people for the country and 82 preserved in Temple of Literature. It depicts of the traditional hospitality of the people It is also the encouragement and urged the next generation of today and tomorrow is always to preserve and retain traditional hospitality of the people.Many times repairing the Temple of Literature 9 March 2010, UNESCO officially recognized 82 steles at Van Mieu – Quoc Tu Giam, the l egacy of the material world. It is also a lot of domestic and foreign delegations have been visiting the Temple of Literature. With the ancient architecture and the unique human values, Van Mieu – Quoc Tu Giam is a hyphen history of Hanoi's past and present, contributing to enrich the cultural treasure of the nation.

Methanol Presentation Essays

Methanol Presentation Essays Methanol Presentation Essay Methanol Presentation Essay 1 ) U. S. Department of Health and Human Services. Registry of Toxic Effects of Chemical Substances ( RTECS. online database ) . National Toxicology Information Program. National Library of Medicine. Bethesda. MD. 1993. 2 ) U. S. Environmenal Protection Agency. Integrated Risk Information System ( IRIS ) on Methanol. National Center for Environmental Assessment. Office of Research and Development. Washington. DC. 1999. 3 ) Methanol Institute. ( 2011. July ) . Methanol wellness effects. Methanol Facts. Retrieved February 1. 2013. from hypertext transfer protocol: //www. methyl alcohol. org/Health-And-Safety/Safe-Handling/Methanol-Health-Effects. aspx 4 ) Uracil. ( 1994. August ) . Chemicals in the Environment. EPA. Retrieved January/February. 2013. from hypertext transfer protocol: //www. Environmental Protection Agency. gov/chemfact/f_methan. txt World of Scientific Discovery. ( n. d. ) . Methanol is a clear. colorless liquid that belongs to a category of substances called alkies. Methanol has the simplest chemical make-up in the group. which CH3OH. By uniting C monoxide and H. molecular weight is 32. 04 g. Methanol or methyl intoxicant is typically found in alcoholic drinks. In fact. during prohibition many people died or became badly sick from methyl alcohol poisoning when they drank the liquid as a replacement for commercial spirits. Methane gases are sometimes used to power cars. which is a beginning of emition for methyl alcohol. Drinking even a little sum of methane intoxicant will paralyse the ocular nervus and cause sightlessness. Harmonizing to the National centre for environmental appraisal. inspiration or even reach with the chemical over long periods of clip can besides be harmful. However. methyl alcohol is already present within the human organic structure in little measures from eating fruits and veggies. Harmonizing to the FDA. every bit much as 500 mgs per twenty-four hours of methyl alcohol is safe in an adult’s diet. Methanol besides produces methanal. plastics. and other chemicals. The EPA has denied a request to bespeak that Methanol be delisted as a toxic pollutant. Besides. the American conference of governmental and industrial hygenists put a clip leaden norm as to how long workers can be exposed without affects. This jurisprudence besides ensures that a worker can get away a possible unsafe state of affairs while working with the chemical. Methanol exposure should be avoided and can be managed safely through the proper design of fuel containers and fueling systems. A spill free nose has been developed by Identic of Sweden that features a dry connexion to the fuel cell auto that makes it virtually impossible for the consumer to reach methyl alcohol from the pump or the vehicle. There was no available toxicity informations sing methyl alcohol. therefore the Us EPA office of solid waste. under the RCAA land disposal prohibition sponsored the 90 twenty-four hours sub chronic testing of methyl alcohol in rats. Besides. scientists are look intoing the usage of methyl alcohol as an alternate fuel for autos and other vehicles. Car manufacturers have already developed engines that run on pure methyl alcohol or a mixture of methyl alcohol and gasolene. However. when used as a fuel. methyl alcohol produces formaldehyde. a harmful pollutant. Besides. methyl alcohol is more expensive than gasolene.

The Odds of Winning the Lottery

The Odds of Winning the Lottery What are the chances that the lottery ticket that you’re holding in your hand is a winner? This sort of question is an applied probability problem. With millions of dollars on the line, it would be good to have a solid answer. What are the odds of winning the lottery? How Does The Lottery Work? To answer this sort of question we need to know how a lottery works. In lotteries, a person plays by buying a ticket with a choice of numbers from a certain range. At a specified time the organization running the lottery randomly generates numbers from this same range. The grand prize, sometimes worth several millions of dollars, is awarded for matching all of the numbers. In some lotteries, lesser amounts are paid for matching all but one or two of the numbers. Those are the generalities, but we need to know the specifics of the game that you purchased a ticket for. These specifics will calculate the exact probability that you have of winning. A Sample Game One game, known by various names such as Daily 4 or Pick 4, involves choosing four numbers from 0 to 9. The order of these digits is important, so 1234 is a different choice of digits than 1243 or 1324. The probability of winning this lottery is given by determining the total number of ​four-digit numbers possible. Since each of the numbers is chosen independently and there are ten choices for each, the total number of four digit numbers is 10410000. This means that the probability of winning is 1/10000 0.01%. Games of this sort typically do not pay that much and are not what people associate with winning the lottery. A typical payout for a $1 bet on a lottery such as this is $5,000. While this sounds good who wouldn‘t want to multiply their money by 5000 realize that on average you would have to play thousands of times to make winning likely. Another Lottery Game Another type of lottery game pays more if you win it, but it is much harder to win. An example is where six numbers are chosen from 1 to 48. Here the order of the numbers is not important, and so we need to calculate a combination. We can choose six number from 48 in a total of C(48, 6). By the combination formula this number is 48!/(6!42!) 12,271,512. As matching all of these numbers perfectly accounts for one of these combinations, the probability of matching and winning millions is 1/12,271,512. How Likely Is It? So those are the numbers, is there any good way to interpret them? Let’s look at the millionaire game and its probability of winning at 1/12,271,512. Winning this is very unlikely. To be assured of a 50% chance of winning you would need to buy over eight million different tickets. The number 12,271,512 is roughly that of the population of the entire metro area of Los Angeles, California. So the probability of winning the lottery is the same as running into a particular person, chosen in advance while walking the streets of LA. Another way of looking at this is to look at other probabilities. Numbers are somewhat hard to come by, but it’s been estimated that 100 people a year in the U.S. are struck by lightning. With the current population at 307 million, the probability that you will be struck by lightning this year is 100/307,000,000 1/3,070,000. So you’re four times more likely to be struck by lightning than to win the lottery. Sure, some people win millions in the lottery. It’s just very likely that it’s not going to be you.

Analysis of Mrs. Dalloway by  Virginia Woolf

Analysis of Mrs Dalloway Analysis published in 1925 by the Virginia Wolf Lady Dallo Wife in the summer of 1923, five years after the end of the First World War, a place deeply psychologically closer to the city of UK society I'm waiting. Arranging a book at the Clarissa Dalloway party from the morning will be over when the guest departs at night. There are many flashbacks that you can learn of each character's past, but it will not leave that range for hours. Relationship with women in Virginia Woolf Clarissa Dalway, the wife of Daloay, the central figure of Florence wool's dull off, is a complex person and the relationship with other women represents her own contemplation. Her personality For a long time, by focusing on several roles, everyone has a connection with Clarissa. Clarissa skillfully depicts the way women interact. Mrs. Wei is a novel that explores the sex and gender world in the social structure of London through Clarissa and Septimus after the war. The title of the nove l suggests the state and assumptions about what inevitable structure Clarissa pays particular attention, what women mean. A series of special choices by Clarissa and Septimus is shocking Written in 1925 and wife Mrs. Virginia Woolf's wife Dalloway is a romantic drama, in the summer of 1923, it is a five year after the end of World War I, the English city in the international community is deep psychological It has an approach. From morning, Clarissa Darrowway will hold a party and will end when all guests come out in the evening. There we have a lot of memories that can tell the past of each character There is concern that it will not leave the scope of the wife Mrs. Virginia Woolf Mrs Florencia Virginia  · Wolf Darrowway Bloomsbury writer or thinker etc around A group of problems. Issues amenable to both problems throughout the novel, classes, insanity and myths. This is not a complete list, but these concepts seem to constitute the core of the new structure. I am in this world to confirm sanity and insanity when designing this project, trying to study suicide and madness Virginia Woolf's Mrs. Dalloway Imagination is a weapon in reality. - In particular the 1925 novel by Virginia Woolf, one of Britain's most tragedies Mrs. Dalloway It was the first World War I The upper class in London is in sharp contrast to the impact of shot impact of war veteran Septimus Smith For the upper class members the influence of war is mainly indirect, It mainly affects conversation in a luxurious social situation.The representative work of independent literary movement: modernism and postmodern.It completely defines these two movements, or these two operations are modernism It is not the purpose of this article to discuss whether or not it is truly representative of post-modern classification. Working in the context of each tradition

Principles of economics Essay Example | Topics and Well Written Essays - 3500 words

Principles of economics - Essay Example Also called the transformation curve, the PPC's concept is used in macroeconomics to show the production possibilities available to a nation or economy and also in microeconomics to show the options open to an individual firm. All points on a production possibilities curve are points of maximum productive efficiency or minimum productive inefficiency: resources are allocated such that it is impossible to increase the output of one commodity without reducing the output of the other. That is, there must be a sacrifice - an opportunity cost - for increasing the production of any good. All resources are used appropriately and as completely as possible-without the situation becoming unsustainable (Wikipedia Website). In economics, countries, firms, and individuals have to make choices as to how to use or allocate their resources. Suppose a farmer has to make a decision on buying feeds. He has two choices BRAND A and BRAND B, which are similar in all aspects and differs only on the label. When the farmer decides to use BRAND A, he cannot use the same resources to buy BRAND B. The choices this farmer face and the opportunity cost of buying one good rather than another can be illustrated using a PPC graph. The graph will be a straight line. In this case, the curve represents efficiency and it sh... Let's change the other product to fertilizer. With the increasing cost of fertilizer, the farmer could not afford to buy the feed at exactly the same ratio as buying the same feed, as illustrated in Fig. 1. In this case, the opportunity cost increases towards the extreme origin as illustrated in Fig. 2. If for instance, the farmer obtained a new technology in decreasing his usual usage of the fertilizer but with the same effect. This would mean that he could now increase the capital to be used in buying feeds. Thus, an outward shift will be seen in the PPC as illustrated in Fig. 3. In the study of the PPC, it is also of essence to elaborate on the determinants of supply which often causes the shifts of the supply curve. These are: Technology Factor Prices, Number of Suppliers, Expectations of the Future and the Environmental Conditions. A CHANGE IN QUANTITY SUPPLIED means that only the price has changed and a new quantity is supplied along a constant supply curve. A CHANGE (DECREASE OR INCREASE) IN SUPPLY or a SHIFT IN SUPPLY means that a change in amount supplied occurs because of a change (shift) in the position of the supply curve. This SHIFT IN SUPPLY means that one of the other determinants of supply (technology, resource prices, taxes or subsidies, expectations, and the price of other goods produced) has changed (Sosin, 2005). In Fig. 4, resource prices went up so that less is supplied at each price. This shift could also be called a DECREASE IN SUPPLY. 2. a. Rise of Prices of Wheat When the price of wheat is increased, it also means that the price of bread will increase proportionately, since wheat is a main ingredient of

Drinking and Driving (Cause and Effect) Essay Example | Topics and Well Written Essays - 750 words

Drinking and Driving (Cause and Effect) - Essay Example Nonetheless, the adverse effects of alcohol, when it is already time to take a drive to some other place or back to home, cause people to be susceptible to vehicle – related accidents which lead to injuries and deaths. Alcohol is a major cause in vehicle – related collisions that lead to injuries and deaths among people (Hingson and Winter 63). The numbers of recorded alcohol – related traffic deaths have declined since the early 1980s. However, even if this is the case, in United States, alcohol is still a significant factor which contributes to vehicle – related fatalities. In fact in 2002, alcohol had significantly contributed about four (4) out of ten (10) fatalities due to vehicular accidents. Among all the alcohol – related clashes, about 42 resulted to injury while about 4 percent caused death. Whereas the case of non – alcohol – related vehicular clashes, about 31 percent resulted to injury while only 0.6 percent led to death ( Hingson and Winter 64). ... Since the younger population are much more engaged in drinking alcohol than the older segment, the young people are more likely to get injured or die in vehicular accidents. This is supported by Maskalyk in the account of â€Å"Driving and Drinking† (313) and Hingson and Winter in â€Å"Epidemiology and Consequences of Drinking and Driving† (63 - 78) which are both written in 2003. Apart from that, Hingson and Winter claimed that more males are probably involved in alcohol – related vehicular accidents than females (64). This is for the reason that males are more involved in alcohol drinking as well as they are much heavier drinkers than females. Alcohol does not only put the lives of those who are driving while drunk at risk for it has also seriously endangered and destroyed the lives of other people than these drunk drivers. In fact, there are many people other than the drunk drivers who get injured or killed. Hingson and Winter stated in 2002, that about 44 pe rcent of the deaths in vehicular crashes had involved some drunk drivers. In these numbers of fatalities, about 22 percent were the drunk drivers’ passengers; about 13 percent comprised the pedestrians; about 7 percent were the drivers of the other vehicles which had been hit by the drunk drivers; and about 2 % happened to be bicyclists (64). On the one hand, Blum has written an article entitled â€Å"Drunk Driving: How it Hurts† which talks about a teen activist named Jackie Myers struggle against drunk driving (14 – 16). Myers has lost five of her family members on a vehicular collision with a nineteen year old drunk driver. At first, Myers had considered that driving while drunk is just normal until she suffered from the effect

Fatherhood Essay Example | Topics and Well Written Essays - 2500 words

Fatherhood - Essay Example .. The methodology for this study is to examine 'what makes a man a father' with reference to psychological, critical psychological and sociological perspectives. The literature search for psychological information regarding fathers, parenting and other topics that related to 'the nature of the claiming process for fathers' revealed a number of journal articles, books and articles in popular magazines like Psychology Today. Beaton, Doherty and Rueter (2003) conducted a detailed study designed to examine "family of origin processes and attitudes of expectant fathers" Methodology for the study included structural equation modeling and multiple regression analysis with a sample of 152 couples. The 'eco systemic model of fathering was tested and used to examine the 'relative strength of the modeling hypothesis and the compensation hypothesis for linking these constructs." The authors discovered that expectant fathers "who were either very close to their parents of very distant from their parents during childhood had more positive attitudes about father involvement." The authors of this study also note that "expectant fathers who believed their own fathers were competent in their paternal roles, had stronger attitudes about fatherhood. ... .." The eco-systemic model of how family of origin history and processes are associated with attitudes about father involvement previous to the birth of a man's first child were thoroughly examined in the new study along with reference to previous research of a similar nature. The authors point out that despite the fact scholars have been hypothesizing for decades that "family of origin processes are associated with future father involvement (work by Doherty, Kouneski and Erickson, 12998; Pleck, Charonoy and Levine, l985 and Pleck 1995 was cited in the article) little research has actually been done to test the hypothesis until they began to look at this particular issue. Beaton points out that "According to Doherty et al.'s (1998) eco-systemic model of father involvement, five interrelated factors determine responsible fathering: co-parenting relationship, mother factors, father factors, contextual factors and child factors. These factors interact with one another to determine how fathers will be involved with their children. These factors interact with one another to determine how fathers will be involved with their childrenIntergenerational processes from the past interact with current relational factors to determine father involvement" The new study by Beaton and colleagues (2003) was an investigation of "how these processes work" In keeping with traditional psychological models this study included an extensive literature review that clearly illustrates the serious and extensive efforts that have been undertaken in efforts to create a better understanding of the eco-system model in relation to our topic. "There have been two prominent conceptual models for understanding intergenerational influences on current family relationships: intergenerational

Reaction paper Essay Example | Topics and Well Written Essays - 250 words - 46

Reaction paper - Essay Example They had cultural loyalty and were considered as underclass (Gonzalez 98). Puerto Ricans, on the other hand, went mainstream. They fully assimilated into the Central American culture. However, they were also considered as underclass. The government policies in Central America made it easy for the Puerto Ricans to adapt to their culture since they were their protectorate (Gonzalez 114). However, the policies in the Caribbean were much harder for them to adapt because of harsh government policies. The population profile and community structure of the Caribbean population was that they lived in isolation. This is due to the fact that they chose to remain loyal to their culture (Gonzalez 116). The population profile and community structure of the Central American population was that they lived in harmony. The reception of the Caribbean migration made them economically marginalized and politically disenfranchised. They were also considered as underclass individuals, who did everything that the underclass did (Gonzalez 120). The Puerto Ricans maintained their class since the United States declared them a protectorate, unlike the Caribbean population who where detached from the labor

Urban Regeneration and Development Essay Example | Topics and Well Written Essays - 3000 words

Urban Regeneration and Development - Essay Example ject incorporates two central themes; the foremost illustrate the central facades of urban regeneration evaluating its procedure at the former Manchester football stadium. It is on record that many cities in the recent past have witnessed redevelopment for modern post mechanized functions’ normally assimilated to civilization, sightseeing, in addition to technology. Such functions might present the prospects for erecting more reliable as well as livable metropolis, fastidiously in antique mechanized regions, Clifford, S and King, A (1993). In reconstituting antique cities, Genoa was employed as a case study; this is inclined to transforming old harbor regions, the waterfront as well as historic centre. Currently Genoa has regained an appealing distinctiveness and its function in the Italian structure. A subsequent case study is Barcelona, which was manipulated through its changes in bid to hosting the 1992 Olympic Games. The metropolis has been rated as one of the most inventive urban planning. The city withstood the economic, environmental as well as the communal variations by focusing on its culture backdrop, metropolis variations, shaping inducement, urban as well as impartiality administration, and sea front evolution, Clifford, S and King, A (1993). The metropolis evolution line of attack, CDS, enhances Alexandria which takes advantage of its competitive endowments, better administer remote properties and remove constraints for restricted sector-led growth, while considering the socio-fiscal incorporation of the poor, modify the subsisting conditions of its residents, and prevent supplementary worsening. The venture progresses since 2004, bringing about several of modern projects that present fiscal advantages, while focusing on ecological enhancement, slim upgrading, and make certain that it stretches towards its regeneration, Gilbert, R, Stevenson, D, Girardet, H and Stern, R (1996). From time immemorial metropolis develop on naturally. The process

Strategic Assets Case Study Example | Topics and Well Written Essays - 1000 words

Strategic Assets - Case Study Example According to Rupert Murdoch News Corporation are blessed with many things: dedicated employees; a consistent vision; compelling products and services; loyal customers throughout the world; and boundless opportunity as the global thirst for entertainment and news explodes. It is true there are all kinds f opportunities for News Corporation. However in the unstable world environment we probably will experience economic downturn for a period f time. I would say that there are risk and threats in every aspect. The news media is very sensitive to most countries in the world. It is even worse in this moment when America is attacking Afghanistan. The economy is suffering a downturn as a whole. Technology is growing very fast. The cross-border globalization f communication still remains a difficult issue for news companies. Local government plays n very important role in the industry. Country like China they control news media tightly and there are heaps f regulations and restriction in the country. Never before has this industry seen such turmoil both in terms f changes in technology and challenges posed us and our competitors by regulatory authorities around the world. Global competition is becoming more and more intense. There are high development costs for news companies. The industry is in a mature stage f PLC. News companies are fighting hard to maintain market share. It is time to emphasis efficiency and low cost. As for the five forces, it is difficult for new entrants to come. However the buyers have stronger bargaining power as they have more choice and better knowledge about the industry. There are no specific substitutes for News Coporation as they cover almost all aspects f news media. The competitive rivalry is very strong in the news industry. The News Corporation has a vast range f products like * filmed entertainment; * television; * cable network programming; * magazines and inserts; * newspapers; and * book publishing. The principal activities f associated entities include: * satellite, television and cable broadcasting; * newspaper publishing; and * print and electronic television guidance applications. It covers all over the world and products serves every segment f market. It is said to be the most integrated news company at the moment. The Resource. News Corporation had total assets as f June 30, 2001 f approximately US$43 billion and total annual revenues f approximately US$14 billion. News Corporation's diversified global operations in the United States, Canada, continental Europe, the United Kingdom, Australia, Latin America and the Pacific Basin include the production f motion pictures and television programming; television, satellite and cable broadcasting; the publication f newspapers, magazines and books; the production and distribution f promotional and advertising products and services; the development f digital broadcasting; the development f conditional access and subscriber management systems, and

Urban Regeneration and Development Essay Example | Topics and Well Written Essays - 3000 words

Urban Regeneration and Development - Essay Example ject incorporates two central themes; the foremost illustrate the central facades of urban regeneration evaluating its procedure at the former Manchester football stadium. It is on record that many cities in the recent past have witnessed redevelopment for modern post mechanized functions’ normally assimilated to civilization, sightseeing, in addition to technology. Such functions might present the prospects for erecting more reliable as well as livable metropolis, fastidiously in antique mechanized regions, Clifford, S and King, A (1993). In reconstituting antique cities, Genoa was employed as a case study; this is inclined to transforming old harbor regions, the waterfront as well as historic centre. Currently Genoa has regained an appealing distinctiveness and its function in the Italian structure. A subsequent case study is Barcelona, which was manipulated through its changes in bid to hosting the 1992 Olympic Games. The metropolis has been rated as one of the most inventive urban planning. The city withstood the economic, environmental as well as the communal variations by focusing on its culture backdrop, metropolis variations, shaping inducement, urban as well as impartiality administration, and sea front evolution, Clifford, S and King, A (1993). The metropolis evolution line of attack, CDS, enhances Alexandria which takes advantage of its competitive endowments, better administer remote properties and remove constraints for restricted sector-led growth, while considering the socio-fiscal incorporation of the poor, modify the subsisting conditions of its residents, and prevent supplementary worsening. The venture progresses since 2004, bringing about several of modern projects that present fiscal advantages, while focusing on ecological enhancement, slim upgrading, and make certain that it stretches towards its regeneration, Gilbert, R, Stevenson, D, Girardet, H and Stern, R (1996). From time immemorial metropolis develop on naturally. The process

The Ainu Essay Example for Free

The Ainu Essay The Ainu are found in the northern Japan on the island of Hokkaido. Ainu people are distinct from the people of Japan .The Ainu are smaller in height then the people of Japan. Men wear large beards and their moustaches are a sign of beauty and their noses are straight and long. One of the strangest thing in their culture is the sacrifice of a bear they treat bears as their own children and when they are big enough they sacrifice the bear . Then Ainu people think that bear is a strong spirit so a women is made in charge to take care of the cub when its 2 -3 years old they Ainu sacrifice the bear the men drink the blood of the bear and take off its head . later during family ceremonies the skin of the bear finds a prominent place in the house drinks and food are served to the skin of the bear like a honoured desk .Bear is considered as a hero for the Ainu because it taught them to fish hunt weave and so on Ainu live I rectangular huts which are made up of bundles .Ainu live In a climate where snow can last for 6-7 months and is a really rainy area in summer to keep a house form people usually wear warm clothes made out of bear skin and dug a hole inside an house and do bornfire usually chimneys and small holes are made to let escape smoke form outside the room .Ainu usually sleep over platforms made up of wood covered with rush mats they slept dressed because the house only had 2 windows . Ainu religious views are animist all the objeacts such as volcanoes fire water were added as a spirit. They belive when a person dies the spirit is released it could be good or evil harming living beings or people . To avoid this ainus usually worked on wood representation with a human form called ianos . Ianos are usually simple sticks made by cuts of the knife In Ainus culture women are independent till marrying after getting married they are under mens will . Ainu women adorned their hands forehead mouth and mouth online with blue tattoos . Women in the ainu culture do work such as gathered wood , cooked food , look after their kids and make clothes etc. The Ainu women used to make mate, bags ,nets using elm bark . The bark is soaked and and left until large soft threads can be removed . The women wind them in balls later it is woven coarse looms. In the Ainu village the most important person is the shaman. He is the person who has contact with the spirits. Shaman can also cure diseases and is the leader of the village. When a person is sick and asks for help from the shaman the shaman waits till the sunset when he arrives to a sick person a bass drum is played to call the evil spirit who has caused that sickness and the shaman and then they start to dance in a uncontrolled way and in the end he falls down in trance at his return before the amazed eyes of the assistance he extracted out of the body of the patient a cause of the disease a stone a bark once this operation is done healing is immediately required some times a person dies because of the evil spirit is so strong . When a person dies in Ainu culture his family make a large bonfire in a hut and send messengers to inform his friends and relatives when they arrive burial is done a dead body is wrapped in clothes which are torn from a side and at its side his goods are placed and then sacrifices are offered to the spirits that they can welcome the new spirit to their family of dead the family celebrates a great feast after the burial and at the next day the body is wrapped and buried in a tomb if it was a man there is an arrow placed on the tomb and if it was a girl a strip is hanged. The Ainu people eat crabs, lobsters, scallops, mussels, oysters and even turtles. In winter fishing is done by making a hole on the flat layer of ice and in summer fishing is done by using nets, rods, hooks and bows on the stick of the bow poison is placed on the nib of it . The most good trick of fishing of Ainu was a dog they train the dog in special ways. The Ainu people are kind and friendly they welcome their visitors but they will have to follow their culture. When you are entering in an Ainu house you must clear your throat and if invited inside you must leave your shoes outside the house then he will go and sit near a fire and the owner of the house may offer him for example a pipe of tobacco . They also offer sticks which they use to correct their moustaches while drinking because they are so big that they can can enter dishes they are very good people and you can also visit them if you want.

Strategies To Sell Seoul As A Leisure Destination Tourism Essay

Strategies To Sell Seoul As A Leisure Destination Tourism Essay This diploma paper introduces Seoul, the growing market as a leisure destination. The purpose of this paper is to find and suggest ways for Seoul to become a popular leisure destination for Europeans. The paper starts with introduction to Seoul, analysis of tourists who visit Seoul. Furthermore, this paper provides three ways for Seoul to become a popular leisure destination for Europeans by clear three steps including increasing awareness, marketing which gives Europeans motivation and information, and an improvement on Seoul as a tourist city. Chapter one is an introduction to this paper, which gives a general thought about Seoul as a leisure destination. In chapter two, there will be a closer look at Seoul. Starting from general introduction to South Korea, this chapter shows tourism industry in South Korea and a few attractions in Seoul which are divided into both traditional and modern points. Chapter three deals specifically with statistics related to visitors of South Korea, concentrating on difference between Asian and European visitors. Then, it leads to stepping stone of ways for Seoul to become popular among European leisure-oriented travelers. Chapter four shows the importance of international events in terms of national image and tourism. To build awareness and images of South Korea is linked for Europeans to be motivated to think about visiting South Korea. This chapter will explain this and gives a case. In chapter five, Hong Kong which is the one of the most popular destination in Asia is analyzed to be compared to Seoul. By understanding and learning from the metropolis, Hong Kong, the milestone of next two chapters about marketing strategies and development of Seoul will be set up. Chapter six suggests marketing strategies to sell Seoul as a leisure destination for Europeans. As marketing strategies, the roles of government and media will be shown. Chapter seven is about how to improve Seoul as a leisure destination. Through SWOT analysis, a few points will be suggested to develop Seoul to attract Europeans. In chapter eight, the last chapter, there is a conclusion based on all the chapters of why this research is important and published. Introduction This diploma paper was created to find and suggest ways for Seoul to become a popular leisure destination for Europeans. The capital city of South Korea, Seoul, has many both traditional and modern attractions and great potentials to attract Europeans as a city tourism destination. However, it is not as much well-known as the fascinating cities in Asia such as Tokyo, Hong Kong, or Shanghai. For Europeans, Asia would seem to be somewhere new and adventurous. Since they do not know and are curious about the continent, their expectations of what they want to experience are somewhat oriental. However, some major cities like Tokyo are very westernized, modern but yet have their own uniqueness based on traditions and culture. Moreover, they would like to go to those places and see the real lives of the country. This is called City Tourism, which means that the city itself has lots of tourist attractions of accommodation, transportation, amusement facilities, culture, and food to make people from outside to be motivated to visit. Those both sides of attracts encourage Europeans to see oriental, traditional Asian parts and experience the real life of metropolis in Asia. In that respect, Seoul has true colors of South Koreas culture and tradition behind and yet as a metropolis of more than 10 millions of residents, tourists would be able to see and experience how Korean live. In other words, Seoul has the real charms of pull Europeans. Then, why Seoul is not yet the popular and concerned destination for Europeans to travel? This paper demonstrates the reasons and answers for the question. First reason is that South Korea is still not well-known, especially for European tourists, which leads to the fact that it is crucial to increase Europeans awareness of national images so that they would know and be motivated to visit South Korea. Also, there is lack of marketing strategies for Europeans to be encouraged to travel Seoul. Finally, Seoul should be improved more in terms of tourism industry, including cultural tourism, various activities and events for tourists, the needs of overcome language barriers, and so on. South Korea was not the destination for leisure purposes until late of 1980s. After holding successful Olympics in Seoul, the world had started looking at the country differently, while images of South Korea would have been poor and developing country after the Korea War. Furthermore, 2002 World Cup Korea Japan has definitely helped Korea to become a tourist destination that people talk about. Importance of international events, which will be acquainted later in chapter 5, is one of the major factors for a country to be well-known and improve tourism industry. 2. Seoul as a tourist destination Introduction to South Korea Geographically South Korea is located in East Asia, between China and Japan. The Korean peninsula is roughly 1,030 km long and 175 km wide at its narrowest point. The land area is 99,200 sq km, and it has a population of 48.6 million people. From Gojoseon which was the first form of country to after Japanese occupation, Korean War and division, Korea has more than 5,000 years of history. After Korean War and division from North Korea, the Republic of Korea had developed economy remarkably from 1960 to 1980s, which is called Miracle on the Han River. South Korea is a member of the OECD, and is classified as a high-income economy by the World Bank and an advanced economy by the IMF and CIA. South Korea is now a member of G-20 and will hold the annual G-20 meeting in 2010. History of tourism industry in South Korea Along the development of economy, tourism industry also has been growing. This figure shows that the number of people visiting Korea from other countries rise remarkably from 11,109 in the year of 1961 to 6,155,047 in 2006. Especially, between 1980 and 1992, Asia-Pacific region moved from being a minor player in the international tourism scene to becoming the fastest-growing and most talked about region of the world. And one of the fastest-growing markets was South Korea according to WTO (World Tourism Organization). Figure 1. Visitor Arrivals in South Korea from 1961-2006 Introduction to Seoul Seoul is the capital city of South Korea. With a population of over 10 million, it is one of the worlds largest cities. It is also the second largest metropolitan area. Seoul is located on the Han River in the center of the Korean Peninsula. Even though it may not be the center of South Korea geographically, Seoul is definitely the center of economy, politics, culture, and transport. Also, it is known as the hub of East Asia. Not surprisingly, this figure shows that among foreign visitors to South Korea, more than 70 percent of them visit Seoul. Year 2003 2004 2005 2006 2007 Visitors (%) 85.0 80.9 78.1 76.8 73.4 Figure 2. Percentage of foreign visitors to Seoul taken from total population of foreign visitors to Korea Seoul is a very attractive city which has both oriental and modern characteristics. Traditional places such as palaces, temples, and traditional house villages attract people from the West as oriental attractions which are unfamiliar and interesting. Also, Seoul as a modern metropolitan city which shows how westernized Seoul is. Seoul as an oriental destination in Asia Gyeongbokgung (Gyeongbok Palace) (Seoul has been a capital city for approximately 600 years. Therefore, there are a lot of palaces, especially the ancient royal palaces of the Joseon Dynasty: Gyeongbokgung, Deoksugung, Changdeokgung, and Changgyeonggung.) Gyeongbokgung is the first palace of the Joseon Dynasty which was built in 1395 and remained the core nucleus of autocratic rule through much of Joseon period. It was the palace where the head of state conducted important matters, received foreign envoys, and assembled his court in royal rituals. Enthronements also took place here. (It is 340,000 m2 (square meter).) Remarkably, the most representative edifices of the Joseon Dynasty, Gyeonghoe-ru Pavilion and Hyangwonjeong Pond are still relatively in tact. Woldae and the sculptures of Geunjeongjeon (The Royal Audience Chamber) represent the past sculpture art which was the trend back then. The National Palace Museum of Korea is located south of Heungnyemun Gate, and the National Folk Museum is located east within Hyangwonjeong. Bongeunsa (Bongeun Temple) One of the unique facts which attract people from Western countries is Korean Buddhism. Bongeunsa is one of only a few traditional Buddhist temples found in the city. Surprisingly, it is located in the busy, fast-paced part of the World Trade Center area. It is a pleasant place not only for Korean to visit but also for travelers to get to know Korean Buddhism culture. Temple Stay is what people can experience daily lives in a temple and learn Buddhism culture and spirits. In fact, lots of visitors stay there from few hours to 2 days to get to know Korean Buddhism, exotic culture. Bukchon Hanok Village There are traditional Korean houses remained in Bukhon Hanok Village. Most of houses are residences, but there are galleries, traditional workshops which sell fine jewelries, Korean restaurants, and minbak (Korean traditional Bed Breakfast). Insa-dong (Insa District) Insa-dong, located in the middle of the city, is an important place where old but precious and traditional goods are on display. Galleries, traditional restaurants, traditional teahouses, and cafes take place the whole area. The shops in Insa-dong are very popular among all age groups, because each one is unique. For young people especially, cheap but yet traditional and fine goods are sold in carts on the street. There are about 100 galleries in the area which travelers can see every example of traditional Korean fine art from paintings to sculptures. Seoul as a modern city N Seoul Tower N Seoul Tower is the landmark of Seoul. It is located on top of Namsan Mountain and is a place where you can get fine views of Seoul. Built in 1969, it was a satellite tower but opened to the public in 1980. Besides fine views, the tower has restaurants, cafes, and shops. Lighting show which takes place every night is also attractive for visitors. Myeong-dong (Myeong District) Myeong-dong is a massive shopping district where has all kinds of brand name shops and department stores are clustered along the streets and alleyways. Myeong-dong also has family restaurants, fast food, and Korean, Western and Japanese food. Hangang (Han River) and Cheonggyecheon (Cheonggye Stream) A place of relaxation and convenient waterway transportation, the Hangang River is the center of Seouls urban renewal. Visitors come to the banks of the Hangang for leisure and recreation, an urban respite from the hectic pace of everyday life. Cheonggye Stream had been the biggest wholesale market in Seoul for more than 40 years after the Korean War. However, after renovation construction in 2003, it is now a beautiful tourist attraction and a leisure place for Koreans. Beautiful 22 bridges are decorated with 9,000 lights and 1,500,000 plants. Its length is 5.84 kilometer and 12.04 kilometer of walking paths are available. Especially, during December, the light show installed in the Cheonggye square which is the end of the stream is stunning. COEX The COEX (Convention and Exhibition) building serves as the World Trade Center Seoul that includes a convention center, exhibition hall, and mall. It is a place for international conferences and cultural and arts events. It has successfully held the 3rd ASEM, the Noble Peace Prize, OECD international workshop, and many other international conferences. It has more than 200 exhibitions and over 2,000 international conferences and events annually. The COEX mall which is an underground shopping mall is the largest shopping center in Seoul. Also, it constitutes many other leisure places such as Aquarium, Megabox Movie Theater, Kimchi field museum, event court, and food court. Especially, Aquarium has more than 40,000 fish of 600 species and dozens of large sharks. Moreover, two chain hotels are connected to the place. Hongdae area Hongdae stands for Hongik University but also around the university, the area is for nightlife, various activities, and art performance. A lot of youngsters in Seoul spend their free time clubbing, shopping and enjoying gigs in this area. Especially, the last Friday of each month in Hongdae is Club Day, a wristband-powered event which allows entry to more than a dozen major clubs for the price of one. Itaewon Itaewon district is a place where various foreign cultures gather. Located between the southern slopes of Mountain Namsan and the Han River It started in the early 20th century, when it was a residential district for Japanese colonialists. Foreign communities form in the place, therefore many restaurants serving international dishes are found in this area including cuisine from India, Pakistan, Egypt, Turkey, Thailand, and Mexico, foods that are not widely available in Korea. 3. Analysis of tourists visiting Seoul This chapter acquaints with analysis of tourists visiting Seoul, South Korea. Based on the International Visitor Survey 2008 which was published by KTO (Korea Tourism Organization), this chapter will determine characteristics of visitors to South Korea, reasons why Asians travel South Korea more than Europeans do, which leads to differences between Eastern and Western tourists to South Korea. Also, this chapter includes key points which lead to answer the question; how Seoul can attract Europeans. It is important to mention that most of statistics and surveys used in this chapter are based on South Korea, not Seoul. However, since more than 70 percent of visitors to South Korea travel Seoul, those figures are clearly explained to figure out about Seoul. 3.1. Statistics of visitors to South Korea First of all, the figure is provided to show you percentage of visitors to South Korea in 2008. In 2008, the total number of visitors to South Korea was 6,890,841. 72.7 percent of visitors which means that 5,018,219Â  were from Asian countries such as Japan, China, Taiwan, and Thailand. The second largest proportion of the pie was people from Americas. The number of Europeans who visited South Korea in 2008 is 592,303, which is 8.6 percent. 1.9 percent of visitors were from Oceania and 1.1 percent of visitors to South Korea were from Middle East such as Turkey. The smallest percentage, 0.4 percent of visitors was Africans in 2008. Figure 3. Percentage of visitors to South Korea The pie shows that visitors are mainly from Asia. To indicate this fact more obviously, the chart below is provided to see from which countries are the most visitors to South Korea. Clearly, the massive numbers of visitors are from near countries to South Korea such as Japan and China while only Russia is included this chart. Top 10 countries travelling South Korea (2008) Rank Country 1 Japan 2 China 3 United States 4 Taiwan 5 Philippines 6 Thailand 7 Hong Kong 8 Russia (Federation) 9 Canada 10 Australia Figure 4. Top 10 countries travelling South Korea (2008) 3.2. Reasons why Asian travel South Korea more than Europeans Since more than 70 percent of travelers to South Korea are Asians, it is critical to find ways to attract Europeans by comparing with Asians, especially Japanese and Chinese who visit South Korea the most. Therefore, this sup-chapter will demonstrate reasons why Asian travel South Korea. There are several reasons why Asians travel South Korea more than Europeans such as geographical locations, more accessibility, Asians knowing South Korea and its culture well, and the Korean Wave. 3.2.1. Geographical reasons First of all, Asian countries especially Japan and China are nearer to South Korea than other countries so that it is easier and cheaper for people from those countries to visit South Korea. It takes an hour to visit Seoul from Tokyo, Shanghai, and Beijing by airplanes. For them, it might be even nearer to travel Seoul rather than other cities in their own countries and it is still other country which motivates them to travel for leisure purpose. Because of geographical factor, there is more accessibility for Japanese and Chinese to visit Seoul. While almost people from other countries visit South Korea by airplanes, some of Japanese and Chinese travel South Korea by ships. As an example of comparison, there are approximately 30 flights in one day from Seoul to Tokyo, 26 flights from Seoul to Beijing, while only 5 flights in one day from Seoul to Paris. 3.2.2. Cultural reasons Since China, Japan, and Korea are located all in Northeast Asia, they have some common and similar cultures behind them even though they all are individually unique. Therefore, tourists from China and Japan to South Korea feel more comfortable about travelling South Korea because they know the country. Moreover, they have more knowledge and experience about South Korea from education, media, and so on. 3.2.3. The Korean wave The Korean wave refers to the significantly increased popularity of South Korean culture around the world since the 21st century. The term was coined in China in mid-1999 by Beijing journalists surprised by the fast growing popularity of South Koreans and South Korean goods in China. Globalization has had an impact on pop culture to be opened to foreign countries for last decade. Especially, Korean TV dramas are really popular among Asian countries through the whole generations. As an example, Japan is the one of the countries influenced by Korean pop culture popularities, which leads to increase of Japanese travelers to South Korea. NHK, Japans public broadcaster introduced Winter Sonata as the first South Korean TV drama shown on its satellite channel in 2003. The TV drama created many syndromes about itself and because of its explosive popularity, Winter Sonata was aired twice in the same year and NHK published novels based on the screenplay and program guidebooks, as well as to produce DVDs, CDs and videos for both entertainment and for learning Korean. Meanwhile, travel agencies offer tour packages that highlight shooting locations of Winter Sonata and rare moments to meet the stars. The economic effects of Winter Sonata in South Korea have enormously benefited not only the entertainment but tourism industries, as well. As a result from Korean Wave, Japanese visitors accounted for 41.6% of 1.99 million visitors to South Korea in 2004. 3.3. Differences between Asian and European visitors There are mainly two obvious differences between Asian and European travelers; purposes of their visits and places that they visited. This subchapter will indicate the basis to determine ways to bring more Europeans to visit Seoul. 3.3.1. Purpose of visit Generally speaking, the percentages of business-oriented visitors and leisure-oriented travelers to South Korea are similar in 2008 according to the pie given below. Those two constitute more than 80 percent. However, people who visited for business/professional activities are slightly more than people who came to South Korea for leisure/entertainment/vacation reasons. Figure 5. Purpose of visit (2008) According to the chart below which shows the nationality and purpose of visit, there is a significant difference between Asian and European travelers. Asians, especially Japan and Taiwan, tend to visit South Korea with leisure purpose, while there are more Europeans who came for business or professional activities than those who came for leisure purpose. The difference between business and leisure purposes is more than six times among Europeans. The Number of Case Business/Professional activities (%) Leisure/Entertainment/Vacation (%) Friends/Family visit (%) Total 11,978 42.0 40.4 11.5 Japan 4,318 25.6 63.2 8.9 China 2,128 39.2 37.1 13.1 United States 1,108 57.3 12.2 23.9 Taiwan 587 29.3 62.9 4.5 Russia (Fed.) 249 68.5 10.6 10.8 Canada 190 50.8 15.8 28.5 Australia 175 50.6 25.0 11.9 Germany 165 76.9 8.7 9.8 England 159 76.0 8.3 10.9 Figure 6. Comparison of purpose of visit (2008) 3.3.2. Attractions in Seoul There are two statistics about popular attractions in Seoul given. According to the first chart, the most visited place with 52.8 percent is Myeong-dong where has various shopping places and restaurants. The second and third most visited attractions are both market but yet have different characteristics. Dongdaemun market is also famous place for shopping different items, mostly clothing. Travelers who visit Namdaemun market discover this place very interesting. Because everything from cheap electronic products to vegetables, live fishes supposed to be cut and sold right away shows the real looks of Koreans. Also, they could find some traditional goods in cheap prices. 43.7 percent of answers to the survey dedicates to ancient palaces. Other places from Insa-dong where keeps traditional looks on the whole district to N Seoul Tower, the landmark of Seoul and Lotte World, the largest amusement park are visited by international visitors. Figure 7. Places Visited in Seoul However, a clear difference of the most visited place between Asians and Europeans is determined. For Asians, the most visited places are Myeong-dong and Dongdaemun market, which shows that they liked to go shopping in Seoul. Meanwhile, ancient palaces attract Europeans including English, Germen, French, and Russians according to the survey. Country Japan China Taiwan England Germany France Russia The most visited place Myeong-dong Dongdaemun market Dongdaemun market Ancient palaces Ancient palaces Ancient palaces Ancient palaces Percent 74.9 % 63.9 % 82.5 % 49.2 % 56.8 % 63.6 % 52.9 % Figure 8. The most visited place 3.4. Conclusion Based on figures analyzed in this chapter, three main conclusions are determined in order to sell Seoul as a famous and popular destination for Europeans. First of all, Europeans awareness of Korea should be increased so that they are motivated to travel. Secondly, not only to increase Europeans awareness but also to promote tourism industry, the government should do more marketing and advertising through various and effective ways. At last but not least, Seoul itself should become a more attractive and comfortable tourist destination. And that needs several factors like preserving traditional attractions, solving language barriers. From next chapter, this paper will fully concentrate on those three points. 4. International events for national image and tourism This chapter focuses on national images and their impacts on tourism as the first step to bring more Europeans into visiting Seoul. The reason why this chapter is the first means is that raising their awareness is created by raising well-known, attractive and positive national images. At first, definition and importance of national images will be introduced, and then this chapter will deal with international events, which help effectively a venue to be known. To hold international events such as Olympic Games, Football World Cup, and exhibitions are crucial for a city or country to raise its images, which eventually make tourists motivated and attracted to visit before, during, and after the event. At the end of this chapter, there will be a case study about 2002 World Cup Korea Japan to demonstrate it. 4.1. National images Since the advance of globalisation, national image and reputation have become more critical assets in the modern world. In order to build national images, governments try to develop those under the name of national branding as a marketing technique. The reputations of countries are similar to the brand images of companies and products. The American Marketing Association (AMA) defines a brand as a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. The brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot. To succeed in branding you must understand the needs and wants of your customers and prospects. Likewise, a country needs to build its own images in order to understand and attract target audiences including foreign tourists. Every country has its own characteristics, also referred as brand images. As mentioned above, some national images built in target audiences cannot be influenced by the governments efforts. Because those images are formed by personal experience, the media, and so on. However, the government could improve and create positive and attractive national images to make potential tourists consider visiting the city or country by national branding. Images about tourism tend to last until the reality. Charming images promote collecting information and activity to try to visit the destination. Formed images become expectations about the destination. Expectations have impacts on evaluations. Influence on images depends on the degree of knowledge and experience of the destination. Figure 9. Seoho Uhm 1998, The study about measuring destination images The study of tourism The figure above was published by a Korean expert from the institute of tourism in University of Kyonggi. It shows that images of destination are built not only by actual attributes of the destination but by potential tourists and their desires of travel activities. 4.2. Impact of international events on tourism